Brand Tone

Calming, Natural, and Welcoming

Brand Values

• •Wellness and Mindfulness
• •Quality and Natural Ingredients
• •Authenticity and Connection

Best Practices

• •Use Sensory and Evocative Language: Employ words that evoke feelings of calm, comfort, and nature. Adjectives like "soothing," "aromatic," "gentle," "fresh," and "handcrafted" reinforce the brand's core attributes.
• •Maintain a Welcoming and Gentle Voice: Address the customer directly and warmly. Use phrases like "for you" and "your moment" to create a personal connection, positioning the brand as a supportive partner in their wellness journey.
• •Weave in the "Bay" Narrative: Consistently link the brand and products back to the imagery of the bay. This unique element is a powerful differentiator and reinforces the values of tranquility and natural beauty.
• •Highlight Quality and Origin: Regularly mention the organic nature of the ingredients and the fact that the teas are handcrafted in Australia. This builds trust and appeals to customers who value authenticity and local businesses.
• •Focus on the Ritual, Not Just the Product: Frame the act of drinking tea as a mindful experience. Encourage customers to pause, brew, and savour their tea, turning a simple purchase into a meaningful daily ritual.

Social Perception

A Trusted Source for Quality and Calm

Copy Examples

• •Breathe in. Sip slowly. Let the day melt away. Our Organic Sleep & Relaxation blend is a gentle hug in a mug, crafted with chamomile and lavender to guide you to a peaceful night's rest. What is your favourite evening ritual? #TeaByTheBay #EveningRitual #FindYourCalm
• •An elegant classic, reimagined. Our Organic French Earl Grey is a sophisticated blend of bold black tea and fragrant bergamot, beautifully adorned with rose petals and hibiscus. Each sip is a moment of refined tranquility, sourced from the finest organic gardens and handcrafted with love, right here by the bay.
• •Your Daily Ritual of Calm. Discover handcrafted, organic teas that nourish your body and soothe your soul. Welcome to Tea By The Bay.
• •A Moment for You | Unwind with Our Wellness Teas
• •Taste the difference that quality makes. At Tea By The Bay, we blend 100% organic herbs and teas to create flavours that inspire well-being. From our bay to your cup, experience a truly calming brew. Shop our collection now.