Brand Tone

Modern & Minimalist, Approachable & Welcoming, Mindful & Intentional, Transparent, Aesthetic-Driven & Clean, Community-Oriented

Brand Values

• •Quality
• •Transparency
• •Approachability
• •Design & Aesthetics
• •Community & Connection
• •Wellness & Self-Care
• •Craftsmanship

Best Practices

• •Emphasize Quality & Transparency: Always highlight the use of premium, real ingredients and ethical sourcing. Use phrases like "ceremonial-grade matcha," "house-made syrups," "sourced with integrity."
• •Maintain a Modern & Clean Voice: Use clear, concise language. Avoid overly casual slang or jargon that doesn’t align with the minimalist and slightly elevated aesthetic. Keep sentences well-structured and easy to read.
• •Focus on the Experience & Ritual: Frame tea drinking not just as consumption but as a mindful moment, a ritual, or an opportunity for connection. Use words like "savor," "ritual," "pause," "connect," "serenity."
• •Visual Storytelling Alignment: Ensure copy complements the clean, aesthetic-driven visuals. Descriptions should evoke the beauty and simplicity seen in Tea Bar’s photography and store design.
• •Be Approachable & Inclusive: While highlighting quality, ensure the tone remains welcoming and not elitist. The goal is to make high-quality tea accessible to everyone. Use inviting language and clearly explain unique ingredients or tea types.

Social Perception

High-Quality Tea Provider, Aesthetically Pleasing, Trendy & Modern, A Good Alternative, Pricier but Worth It (for many), Welcoming Atmosphere, Innovative

Copy Examples

• •Sip into serenity. ✨ Our new [Drink Name] blends the purest [Main Ingredient] with a hint of [Secondary Flavor], crafted for your mindful moment. Real ingredients, pure bliss. Discover it today at Tea Bar. #TeaBar #MindfulSip #RealIngredients #NewMenu
• •Elevate Your Ritual. At Tea Bar, we believe in the simple power of exceptional tea. Explore our curated collection, sourced with care and served in spaces designed for connection. #DrinkTeaBar #ModernTea #QualityTea
• •From farm to cup, with intention. 🌿 Watch how we craft your favorite matcha latte using only ceremonial-grade tea and the freshest ingredients. Quality you can taste. #TeaBarista #MatchaLove #BehindTheTea #CraftedForYou
• •Your daily pause, perfected. Tea Bar offers more than just a drink; it’s an invitation to slow down and savor. Find your favorite blend and create a moment of calm. [Link to blog post about tea rituals] #TeaRitual #SelfCare #MinimalistLiving #TeaBarPDX
• •Join the Modern Tea Movement. Tea Bar is redefining the café experience with high-quality tea, design-forward spaces, and a commitment to real ingredients. Passionate about tea and community? Let's build something beautiful together. Learn more about franchising with Tea Bar. [Link to Franchise Page] #TeaFranchise #ModernCafe #BrandBuilders #TeaBarOpportunity