Brand Tone

Aspirational & Appreciative, Conscious & Mindful, Curated & Discerning, Charming & Inspirational, Friendly & Personal

Brand Values

• •Quality & Durability
• •Conscious Consumerism & Sustainability
• •Good Design & Aesthetics
• •Joy & Inspiration
• •Customer Focus & Service
• •Supporting Makers & Craftsmanship

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., aspirational, conscious, friendly, curated), along with do's and don'ts for language, specific preferred words (e.g., "curated," "conscious," "enduring," "charming"), and examples. Share this with anyone creating content.
• •Focus on "Why" Not Just "What": Instead of only describing product features, weave in the values behind them. Explain *why* a product is sustainable, *why* it’s a piece of good design, or *how* it contributes to a more conscious lifestyle. This reinforces the brand's core principles.
• •Tell Stories: Share the stories of the makers, the inspiration behind a collection, or how a product can enhance everyday life. This aligns with the value of supporting artisans and creating inspirational pieces. Use a narrative style that is engaging and personal.
• •Use Consistent Language & Keywords: Regularly incorporate terms like "curated," "conscious," "sustainable," "beautifully useful," "slow living," and "enduring design" across all platforms. This reinforces brand identity and improves SEO for relevant searches.
• •Maintain Authenticity and Transparency: Be genuine in your communications. If a product is "eccentric" or "indulgent," own it charmingly, as the founder does. This builds trust and resonates with customers who appreciate honesty and a personal touch. Ensure claims about sustainability and conscious consumerism are backed by genuine practices.

Social Perception

A Destination for Unique Finds, High-Quality & Well-Curated, Reliable & Trustworthy, Advocate for Considered Purchases

Copy Examples

• •Instagram Post (Image: A beautifully styled minimalist living room with one of their ceramic vases): Embrace the art of slow living. Our curated pieces aren't just objects; they're invitations to pause, appreciate, and find joy in the everyday. Discover enduring design that tells a story. #TeaAndKate #ConsciousLiving #BeautifullyUseful
• •Facebook Ad (Carousel of different unique gift items): Searching for a gift that speaks volumes? At Tea and Kate, we handpick treasures from around the globe – charming, sometimes a little eccentric, and always designed to inspire. Give a gift that lasts, a story waiting to unfold. Shop our collection. #TeaAndKateGifts #CuratedDesign #ThoughtfulGiving
• •Website Homepage Banner: Tea and Kate: Beautiful. Useful. Enduring. Explore homewares and lifestyle pieces, consciously curated for a life well-loved. Supporting makers, celebrating design.
• •Product Description (for a handcrafted mug): More than just a mug, it's a morning ritual. Crafted by [Maker's Name/Region], this piece embodies the beauty of slow craftsmanship and sustainable materials. Hold something truly special in your hands and start your day with intention. #TeaAndKateHome #ArtisanMade #SimpleJoys
• •Email Newsletter Snippet (Subject: Find Your Enduring Style): At Tea and Kate, we believe your home should be a haven of pieces you truly love – items that are not only beautiful and useful but also made to last. This week, we're highlighting designs that embody conscious consumerism and timeless appeal. Discover items that will bring you joy for years to come.