Brand Tone

Authentic & Passionate, Educational & Informative, Ethical & Conscious, Traditional & Cultured, Friendly & Approachable, Premium & Quality-Focused

Brand Values

• •Quality
• •Authenticity
• •Education
• •Ethical Sourcing
• •Customer Connection/Community
• •Passion
• •Sustainability

Best Practices

• •Emphasize Storytelling: Share the narrative of direct sourcing, the founder's passion, and the journey of the tea from garden to cup. This reinforces authenticity and connection.
• •Prioritize Education: Consistently include informative snippets about tea types, brewing techniques, health benefits, or cultural significance. This positions the brand as a knowledgeable authority.
• •Highlight Ethical Commitment: Regularly mention direct sourcing, fair partnerships, and community support initiatives to underscore the brand's values.
• •Use Sensory Language: Describe the aromas, flavors, and appearance of the teas vividly to evoke a premium and enjoyable experience.
• •Maintain a Passionate and Approachable Voice: Write with genuine enthusiasm for tea, and when appropriate (especially on social media), use a friendly, conversational style that invites engagement and questions.

Social Perception

Trusted Specialists, Artisanal & High-End, Ethically Minded, Experiential Brand, Community Focused, Educational Resource

Copy Examples

• •Headline: Beyond the Bag: Discover the Soul of Darjeeling. Body: Journey with us to the misty Himalayan foothills with every sip. Our founder, Ratan Mondal, personally selects each First Flush Darjeeling, ensuring unparalleled quality and a taste that tells the story of its origin. Learn the art of the perfect brew and unlock the true essence of tea. #Tea2You #DarjeelingBliss #EthicalSourcing
• •Headline: From Our Gardens, To Your Cup – A Tradition of Excellence. Body: For over a decade, Tea2You has been dedicated to bringing you the finest loose-leaf teas, sourced directly from the heart of India's most revered tea estates. We believe in fair partnerships and sharing the rich heritage of tea with you. Explore our collection and taste the difference passion makes. #RealTea #TeaCulture #QualityTea
• •Headline: Unlock a World of Flavor: Your Tea Education Starts Here. Body: Did you know that black, green, and white teas can all come from the same plant? At Tea2You, we're passionate about sharing the fascinating world of tea. Join our tasting experiences or visit our Borough Market stall to learn, sip, and discover your new favourite. #TeaExperts #BoroughMarket #LearnAboutTea
• •Headline: Sip Sustainably, Support Communities. Body: Enjoying a cup of Tea2You tea means more than just a delightful experience. It’s a choice for ethically sourced leaves and support for the talented communities who cultivate them, like the children at St. Mary's School in Darjeeling. Taste the quality, feel the connection. #EthicalTea #SustainableSipping #TeaWithPurpose
• •Headline: The Perfect Cup, Crafted with Care. Body: Ratan's promise: only the most fragrant, whole leaves make it into your Tea2You pouch. We meticulously sample hundreds of teas each season to bring you an authentic taste of Assam, Darjeeling, and beyond. Let us guide you to your perfect infusion. #ArtOfTea #PremiumLooseLeaf #TeaJourney