Brand Tone

Enthusiast-Oriented & Passionate, Quality-Focused & Technical, Approachable & Responsive, Direct & Informative

Brand Values

• •Quality & Performance
• •Customer Engagement & Feedback
• •Passion for the Automotive Industry
• •Innovation & Problem Solving
• •Competitiveness

Best Practices

• •Speak the Enthusiast's Language: Use terminology and references that resonate with car and racing enthusiasts. Show genuine passion in your communication, avoiding overly corporate or generic language.
• •Highlight Quality and Technical Specs: Consistently back up performance claims with details about materials, design, and manufacturing processes. This reinforces the value of quality and engineering expertise.
• •Be Actively Engaged and Responsive: Maintain an approachable presence on social media and forums. Respond to questions and feedback promptly and helpfully, reflecting the engaged nature noted by customers.
• •Show, Don't Just Tell: Utilize high-quality visuals (photos and videos) of products, installations, and vehicles in action. This appeals to the visual nature of the automotive community and showcases product aesthetics and performance.
• •Maintain an Informative and Transparent Approach: Clearly communicate product benefits, company values (like passion for the industry and competitive pricing), and policies (like returns/warranty). This builds trust and aligns with their current informative website style.

Social Perception

Positive for Quality and Specialization, Responsive and Engaged Ownership (US operations), Niche Provider, Association with Taiwanese Manufacturing

Copy Examples

• •Headline: Unleash Your Ride’s True Potential. Body: At TDMi US, we’re not just passionate about cars – we live and breathe performance. Our meticulously engineered aftermarket parts, from track-ready big brake kits to precision coilovers, are designed to elevate your driving experience. Quality you can feel, performance you can trust. (Tone: Passionate, Quality-Focused)
• •Headline: Stop Faster. Corner Harder. Look Better. Body: Upgrade to TDMi US "EL" Series Big Brake Kits. Crafted from high-carbon FC-25 steel and lightweight forged aluminum, our monoblock calipers deliver superior stopping power and unmatched rigidity. Because performance isn’t just a number – it’s a feeling. (Tone: Technical, Enthusiast-Oriented, Direct)
• •Headline: Discontinued OEM Part? We’ve Got You Covered. Body: Don't let a rare part halt your project. TDMi US specializes in 1:1 reproduction of high-quality, discontinued OEM components for Nissan, Infiniti, and more. Plus, explore our expanding range of innovative aftermarket solutions designed by enthusiasts, for enthusiasts. (Tone: Problem-Solving, Informative, Passionate)
• •Headline: Built by Racers, For Your Street Machine. Body: With over a decade in the aftermarket industry and experience across Drag Racing, Drifting, and Road Racing, TDMi US brings motorsport-grade quality to your build. Experience the difference that passion and precision engineering make. (Tone: Enthusiast-Oriented, Quality-Focused)
• •Headline: Your Project. Our Passion. Let's Talk. Body: Have questions about the best setup for your Subaru WRX or Nissan Z? The TDMi US team is here to help. We’re enthusiasts too, and we’re dedicated to helping you achieve your performance goals. Connect with us today! (Tone: Approachable, Customer-Focused, Passionate)