Brand Tone

Professional and Authoritative, Empowering and Encouraging, Supportive and Community-Oriented, Informative and Clear

Brand Values

• •Quality Education
• •Empowerment
• •Accessibility
• •Success and Achievement
• •Professionalism
• •Development (Personal and National)

Best Practices

• •Always Emphasize Empowerment and Positive Outcomes: Frame your services not just as courses, but as tools for personal and professional upliftment. Use words like "unlock," "achieve," "grow," "succeed," and "transform."
• •Highlight Accreditation and Quality Consistently: In course descriptions, ads, and general communications, subtly weave in mentions of your accreditations (SETA, QCTO) to reinforce authority and trustworthiness without sounding overly technical.
• •Maintain a Supportive and Encouraging Voice: Even when delivering factual information, ensure the underlying tone is one that encourages and supports potential and current students. Address their aspirations and potential anxieties with positive framing.
• •Showcase Real People and Real Success: Continue to leverage student testimonials and success stories. Authentic voices resonate powerfully and reinforce your values of achievement and community.
• •Develop a Style Guide for Key Messaging: Create a simple document outlining core brand messages, approved terminology for courses and accreditations, and the desired emotional impact of your copy. This ensures consistency across all writers and platforms.

Social Perception

Positive among its direct audience, Seen as a legitimate and accredited training provider, Perceived as a contributor to skills development, Engagement is moderate

Copy Examples

• •Facebook/Instagram Post (Course Promotion): Unlock your potential and build the career you deserve! Our accredited [Course Name] program is designed to equip you with the essential skills for success in today's competitive market. Enrol with TDMI Training today and take the first step towards a brighter future. #TDMITraining #SkillsDevelopment #CareerGrowth #AccreditedTraining #YourFutureStartsNow
• •Website Banner (Homepage): Empowering You Through Quality Education. Discover accredited learnerships and skills programs at TDMI Training – Your Partner in Professional Growth.
• •TikTok Video Concept (Short, Engaging): (Scene: Quick cuts of students learning, smiling, graduating) Voiceover/Text: Level up your skills? TDMI Training has got you covered! Accredited courses. Real results. Tap to learn more! #TDMI #LearnAndGrow #CareerBoost #SkillsTraining #SouthAfrica
• •Email Subject Line (Prospective Student Newsletter): Invest in Yourself: New Opportunities Await at TDMI Training Email Body Snippet: At TDMI Training, we believe in the power of education to transform lives. Our industry-recognized programs are more than just courses; they are pathways to new possibilities...
• •Testimonial Share (Social Media): Meet [Student's Name]! After completing our [Course Name] program, [he/she] is now thriving as a [Job Title] at [Company]. We're incredibly proud of your journey, [Student's Name]! Your success is our motivation. Ready to write your own success story? #TDMIStudents #SuccessStory #Alumni #ProudProvider #EducationThatWorks