Brand Tone

Professional & Expert, Helpful & Customer-Centric, Inspirational & Creative, Confident & Trustworthy

Brand Values

• •Quality Excellence
• •Customer Focus
• •Innovation & Customization
• •Reliability & Punctuality
• •Empowerment

Best Practices

• •Prioritize "Quality" and "Expertise": Consistently use language that reflects deep industry knowledge, high-grade materials, and superior craftsmanship.
• •Maintain a Helpful and Solution-Oriented Voice: Frame content around how TDI Brass helps customers achieve their design goals, offering guidance and support.
• •Inspire Creativity: Use evocative language and showcase beautiful project examples to spark customers' imaginations. Words like "elevate," "transform," and "envision" can be effective.
• •Be Clear and Confident: Communicate product benefits and company values directly and with assurance, reinforcing trust.
• •Personalize When Possible: In direct communications (like email or customer service responses), echo the helpful and knowledgeable tone that customers praise, using names and referencing specific project needs where appropriate.

Social Perception

Highly Positive, Reliable Supplier, Good Value, Responsive

Copy Examples

• •Headline: "Elevate Your Design with Timeless Brass. Quality Architectural Hardware, Crafted for You."
• •Social Media Post: "Dreaming of the perfect bar rail or a stunning staircase? Let our experts help you bring your vision to life with custom brass and stainless steel solutions. #TDIBrass #BuildSomethingBeautiful #CustomHardware"
• •Product Description Snippet: "Experience the TDI Brass difference: Premium materials, meticulous craftsmanship, and dedicated support for every project, big or small. Because quality is in the details."
• •Email Subject Line: "Your Project, Perfected. Discover Custom Solutions with TDI Brass."
• •About Us Snippet: "For over 30 years, TDI Brass has been the trusted partner for architects, designers, and creators. We don't just sell hardware; we help you build lasting beauty."