Brand Tone

Empathetic, empowering, and relatable, balancing informative content with humor and support, speaking as a peer who understands ADHD.

Brand Values

• •Empowerment
• •Understanding & Empathy
• •Practicality & Accessibility
• •Community

Best Practices

• •Speak from a "We" Perspective: Use "we" and "us" to create a sense of community and shared experience. Frame content as if you are part of the club, not just selling to it. Example: "We know how hard it is to start a task..." instead of "You might find it hard to start a task..."
• •Validate, Then Empower: Always start by validating the struggle. Acknowledge the frustration, the chaos, or the specific challenge of an ADHD-related problem. Then, immediately follow up with an empowering solution or a shift in perspective.
• •Use Humor and Memes Strategically: ADHD-related humor is a cornerstone of the brand's relatability. Continue using memes and funny, shareable content that says, "I see you, and I get it." This builds trust and keeps the audience engaged.
• •Focus on Benefits, Not Just Features: Instead of saying a planner has "daily schedules," say it "helps you conquer the 'now vs. not now' vortex." Translate every feature into a tangible benefit that solves a specific ADHD-related pain point.
• •Maintain a Consistent Enemy: The "enemy" isn't ADHD itself, but rather the chaos, misunderstanding, procrastination, and societal pressure to function in a neurotypical way. Your copy should always position TDAHeros as the ally against this common enemy.

Social Perception

Positively perceived as a valuable and necessary resource, a genuine ally that truly understands the nuances of the ADHD experience. The brand is appreciated for its combination of practical advice with humor, making content engaging and authentic, and fostering a strong sense of community among its audience.

Copy Examples

• •Product Ad (Planner) - Headline: Your ADHD brain isn't broken. It just needs a different instruction manual. Body: Stop fighting against your brain and start working with it. The TDAHeros Planner is designed for your unique wiring, helping you manage tasks, fight procrastination, and finally find clarity. Your sidekick for conquering chaos is here.
• •Social Media (Relatable Post) - Headline: That moment when you make a to-do list so perfect you feel productive... and then never look at it again. Body: We’ve all been there. It’s not a moral failing, it’s an ADHD thing! That's why our tools are about simple, repeatable systems, not just pretty lists. What’s one task you’re avoiding today? Let’s talk about it in the comments. #adhdproblems
• •Email Marketing (Nurture Campaign) - Subject: 3 "lazy" habits that are actually smart ADHD hacks. Body: Ever been told you’re lazy for taking shortcuts? What if those "shortcuts" are actually brilliant strategies your ADHD brain uses to conserve energy for what matters? Let's reframe the narrative. At TDAHeros, we celebrate the hacks that make life work for *you*.
• •Website Homepage Banner - Headline: Unleash Your ADHD Superpower. Body: Productivity tools created by and for ADHD brains. We give you the structure to thrive, so you can focus on being your brilliant, creative self. Welcome to TDAHeros.
• •TikTok Video Concept: (Video shows a person frantically searching for keys they are holding in their hand) On-screen text: "My brain cells trying to locate a single piece of information." Caption: It's not you, it's the 50 open tabs in your brain's browser. Our planner helps you close a few. Link in bio to see how! #adhdlife #neurodivergent