Brand Tone

Informative, supportive, and professional

Brand Values

• •Quality and Innovation
• •Experience and Expertise
• •Customer Well-being and Active Living
• •Reliability

Best Practices

• •Emphasize expertise and trust.
• •Subtly weave in mentions of experience (e.g., "decades of research," "expertly designed") and quality (e.g., "high-quality materials," "advanced technology") to build credibility.
• •Focus on the benefits of the products for an active lifestyle.
• •Highlight the supportive nature of the products.
• •Use a professional yet approachable tone.

Social Perception

Positive, especially regarding product efficacy in addressing specific health conditions.

Copy Examples

• •Uriel Lumbar Belt: Trusted Pain Relief & Support for over 50 years.
• •Boost mobility & support recovery with Uriel's advanced orthopedic products.
• •Uriel: Creating the most advanced support and orthopedic products, combining design innovation, advanced technologies, and raw materials without compromise.
• •Uriel Ingrown Nail Drops: Experience relief and care with our expertly formulated solution.
• •Over 50 years of experience in providing reliable and innovative orthopedic solutions.