Brand Tone

Inspiring and Creative, Helpful and Educational, Enthusiastic and Passionate, Approachable and Community-Oriented, Quality-Focused and Elegant

Brand Values

• •Creativity and Inspiration
• •Quality and Craftsmanship
• •Education and Empowerment
• •Community
• •Beauty and Elegance
• •Customer Support

Best Practices

• •Always Emphasize Quality and Realism: Use descriptive adjectives that highlight the high-grade nature of the supplies, such as "lifelike," "real touch," "premium," "luxurious," and "hand-selected."
• •Inspire and Empower: Frame copy to encourage creativity and build confidence. Use phrases like "Unleash your creativity," "Design with confidence," "Let's make something beautiful together."
• •Be Helpful and Educational: Even in promotional copy, offer value. Briefly mention a tip, a use-case, or direct them to a helpful tutorial related to the product.
• •Foster a Sense of Community: Use inclusive language. Refer to your audience as fellow crafters or designers. Promote your community groups and encourage interaction. Example: "Join our community of creative hearts!"
• •Maintain Melissa's Voice (Founder): Since Melissa is central to the brand's identity and teaching, ensure the copy reflects her passion, enthusiasm, and approachable expertise, as seen in her video tutorials and "About Us" sections. Use "I" and "we" to create a personal connection.

Social Perception

Positive, Trusted Source, Helpful and Knowledgeable, Engaged Community

Copy Examples

• •Headline for New Floral Collection: "Bloom with Elegance: Discover Our New Collection of Lifelike Silk Florals – Crafted for Your Most Inspired Designs!"
• •Social Media Post (Instagram/Facebook): "Unlock your inner designer! ✨ Our latest tutorial shows you step-by-step how to create this stunning [Project Type, e.g., Spring Wreath] using our premium [Key Product, e.g., Real Touch Peonies]. Swipe up to watch and get inspired! #TCTCrafts #DIYDecor #FloralDesign #CraftTutorial #CreateBeautiful"
• •Product Description Snippet (for a Wreath Kit): "Everything you need to craft a breathtaking [Wreath Style, e.g., Farmhouse Lavender Wreath]! This curated kit includes our finest faux florals and lush greenery, all hand-selected for their realistic beauty and lasting quality. Let’s create something lovely for your home."
• •Email Subject Line (for Designer's Circle): "Ready to Elevate Your Floral Designs? Join the TCT Designer's Circle!"
• •Website Banner (promoting a sale): "Inspire Your Next Creation! ✨ Save 20% on All Ribbons & Embellishments This Week Only. High-Quality Supplies for Your Beautiful Projects."