Brand Tone

Aspirational, Innovative, Value-Oriented, Engaging, Helpful

Brand Values

• •Innovation
• •Excellence/Quality
• •Accountability/Integrity
• •User-Centricity/Intelligent Living
• •Value
• •Global Ambition & Local Relevance

Best Practices

• •Embrace "Inspire Greatness": Let this global tagline subtly influence the copy. Focus on how products empower users to achieve more, experience more, or enjoy more.
• •Highlight Innovation Simply: Talk about advanced technologies (Mini LED, AI, IoT) but explain their benefits in clear, user-friendly language. Avoid overly technical jargon unless addressing a tech-savvy audience.
• •Balance Aspiration with Value: While showcasing premium features and a leading technological edge, ensure the copy also conveys accessibility and smart investment, reinforcing the value-for-money perception.
• •Be Enthusiastic and Engaging on Social Platforms: Adapt the core message to be more conversational, visually driven, and interactive for social media, using relevant hashtags and encouraging user interaction.
• •Maintain a Helpful and Solution-Oriented Voice in Support and FAQs: When addressing potential issues or questions, the tone should be empathetic, clear, and focused on providing solutions, reinforcing accountability.

Social Perception

Good Value for Money, Innovative Technology, Growing Brand in Chile, Mixed Reliability/Durability Concerns, Improving Customer Service

Copy Examples

• •Headline (New TV Launch): Experience the Future of Vision. TCL's New QD-Mini LED. Brilliance You Have to See to Believe. #InspireGreatness #TCLChile
• •Social Media Post (Lifestyle): Transform your living room into a cinematic universe. TCL brings the big screen experience home, making every night movie night. Discover innovation that fits your life. #TCLHome #SmartTV #TechValue
• •Product Description Snippet (Smartphone): Unleash your creativity with the new TCL [Model Name]. Stunning visuals, intelligent performance, and a battery that keeps up with your greatness. Innovation in your hands, without breaking the bank. #TCLMobile #InspireGreatnessCL
• •Promotional Copy (Seasonal Sale): Go Big This Season! Upgrade your entertainment with TCL's incredible offers. Cutting-edge technology and breathtaking quality are now more accessible than ever. Don't just watch, live it. #TCLSale #TechUpgradeChile
• •Brand Story Snippet (Website): At TCL, we don't just build electronics; we craft experiences. We innovate to connect you to what matters most, bringing smarter living and moments of greatness to every Chilean home. Discover the TCL difference. #TCLInnovates #ChileConectado