Brand Tone

enthusiastic, quality-focused, and community-oriented.

Brand Values

• •Quality and Craftsmanship
• •Innovation
• •Value/Affordability
• •Aesthetics and Design
• •Customer Focus/Community Engagement
• •Excellence and Pragmatism

Best Practices

• •Emphasize Quality and Detail: Always highlight the specific materials, finishes (like the M23 Finish), and unique printing techniques (e.g., "cold foil printing," "lenticular printing," "embossing") that set TCC cards apart. Be specific about the craftsmanship.
• •Show, Don't Just Tell, Enthusiasm: Use vibrant, evocative language when describing designs and the experience of using the cards (e.g., "visual feast," "captivating aesthetics," "dreamy and enchanting"). Let genuine passion for the products shine through.
• •Foster a Sense of Community: Address the audience directly ("Dear Backer," "your unwavering support"). Acknowledge their role in the brand's journey, especially through Kickstarter. Encourage interaction and feedback.
• •Highlight Value and Accessibility: Reiterate the commitment to providing high-quality decks at fair prices. Explain how TCC achieves this (e.g., "owning our own factory"). This builds trust and resonates with enthusiasts who want quality without excessive cost.
• •Maintain Visual and Verbal Synergy: Ensure the copywriting complements the visual presentation of the cards. If the cards are elegant and luxurious, the language should reflect that. If they are playful and modern, the tone can adjust accordingly, while still maintaining the core values of quality and enthusiasm.

Social Perception

Generally, TCC Playing Cards is perceived positively within its target market. Customers and reviewers often praise the innovative designs, quality of the cards (especially the feel and handling for cardistry and magic), and the value offered, particularly through Kickstarter campaigns. They are seen as a company that pushes creative boundaries in playing card design and production. Many collectors appreciate the limited editions and unique features.

Copy Examples

• •Headline (New Release): "Unveil the Artistry. Experience [New Deck Name] – Where innovative design meets flawless handling. Back our Kickstarter and be part of the magic!"
• •Product Description Snippet: "Crafted for the connoisseur, the [Deck Series Name] features our exclusive M23 finish for unparalleled smoothness and durability. We've poured our passion into every detail, from the intricate, [specific design element, e.g., 'hand-drawn'] artwork to the luxurious feel of the [specific material, e.g., 'premium pearl tuck case']. We believe exceptional quality shouldn't break the bank."
• •Social Media Post (Community Engagement): "You asked, we listened! ✨ The Gilded Edition of our beloved [Deck Name] is COMING SOON, thanks to your incredible feedback. Follow us for sneak peeks and launch details – let's create something extraordinary together!"
• •About Us Snippet: "At TCC Playing Cards, we're more than just card makers; we're enthusiasts, just like you. Our mission is to fuse breathtaking aesthetics with superior craftsmanship, offering you an extraordinary experience without the premium price tag. Join our community and discover your next favorite deck."
• •Kickstarter Update: "Wow, what a journey! Thanks to YOUR amazing support, the [Project Name] is fully funded! We're already hard at work bringing these beauties to life with the quality and care you expect from TCC. Get ready to hold a masterpiece in your hands!"