Brand Tone

Professional, Reliable, and Increasingly Eco-Conscious

Brand Values

• •Quality Manufacturing
• •Customer Focus
• •Reliability & Experience
• •Sustainability & Responsibility
• •UK-Based Operations

Best Practices

• •Emphasize UK Manufacturing & Heritage: Consistently highlight 'UK-made,' 'British manufacturer,' and their long experience (since 1977) to reinforce reliability and quality control.
• •Integrate Sustainability Naturally: Weave in messages about 'Alida Green,' recyclable materials, and environmental certifications throughout product descriptions and company information, not just in a dedicated section. Make it part of the core offering.
• •Focus on Solutions and Expertise: Position the brand as a knowledgeable partner that understands industry needs and provides tailored polythene solutions, rather than just a product supplier. Use language that conveys technical competence.
• •Maintain Professional & Clear Language: Ensure all copy is straightforward, technically accurate (where appropriate for a B2B audience), and free of jargon that isn't industry-standard. The tone should be consistently professional and credible.
• •Build a Distinct Online Identity (Recommendation): To combat brand confusion and build a clearer social perception, consider developing a modest but distinct online presence (e.g., a focused LinkedIn page for Alida Ltd *Polythene Solutions*) to share industry insights, product news, and sustainability efforts. This will help differentiate them from other companies named Alida.

Social Perception

The primary perception would likely be formed by direct customers (businesses) and based on their direct experiences with sales, product quality, and service. There is a high potential for brand name confusion with 'Alida' the global CX software company.

Copy Examples

• •UK-Manufactured Polythene Film: Strength, Quality, and Sustainable Solutions. For over 45 years, Alida Ltd has been a trusted UK supplier of high-performance polythene films. From robust pallet wrap to custom-fit covers, we deliver ISO-certified quality you can depend on. Explore our greener options and join us in building a more sustainable future.
• •Your Partner in Protective Packaging. Reliable Polythene Solutions, Tailored to Your Industry. Alida Ltd understands the demands of your sector. We provide bespoke polythene bags, sheeting, and films designed for optimal performance and protection. Experience dedicated service and consistent quality from a UK manufacturing leader.
• •Greener Polythene, Cleaner Planet. Discover Alida Green. Sustainability is at the core of our innovation. Alida Ltd offers a range of 100% recyclable and recycled content polythene films without compromising on strength or clarity. Make a responsible choice for your packaging needs.
• •Quality Assured: ISO Certified Polythene Manufacturing in the UK. Trust Alida Ltd for polythene films that meet the highest industry standards. Our UK facility operates under stringent ISO 9001, 14001, and 45001 certifications, ensuring every product delivers on its promise of quality and reliability.
• •Closing the Loop: Efficient Polythene Recycling Services from Alida Ltd. Beyond supplying premium polythene products, Alida Ltd is committed to environmental responsibility. Our comprehensive recycling service helps your business manage waste efficiently and contribute to a circular economy. Partner with us for sustainable packaging solutions.