Brand Tone

Bold, sassy, informal, humorous, unapologetic, edgy, uses profanity and slang to create a relatable persona, like talking to a fun, slightly rebellious best friend.

Brand Values

• •Empowerment & Self-Expression
• •Community
• •Humor & Irreverence
• •Support for Small Businesses

Best Practices

• •Embrace the Sass: Don't be afraid to be bold, use humor, and even be a little profane. The brand's edge is its strength. The 'bitch' in the name is a term of endearment and empowerment, so lean into it.
• •Speak the Community's Language: Use crafting-specific terms (sublimation, pressing, etc.) combined with popular slang and meme-worthy phrases. This shows you're an insider who 'gets it.'
• •Focus on Empowerment, Not Just Products: Frame your copy around how your products help customers build their businesses, express themselves, and feel confident. You're selling more than prints; you're selling a vibe and an opportunity.
• •Keep it Conversational: Write like you're talking to a friend. Use questions to encourage engagement, share behind-the-scenes moments, and create an open dialogue. Avoid overly corporate or formal language at all costs.
• •Highlight the 'Us vs. Them' Angle (Playfully): Position the brand and its community as being different from the 'basic' or 'boring' mainstream craft world. This reinforces a sense of exclusive community and shared identity.

Social Perception

Perceived as a go-to source for high-quality, unique, and edgy crafting supplies. Customers view the brand as fun, empowering, and a valuable part of the crafting community, with an overall highly positive perception within its niche.

Copy Examples

• •Stop scrolling. Your next bestseller just dropped. We just unleashed a whole new batch of designs that scream 'I'm the boss'. Get 'em before that other crafty bitch does. Link in bio to shop the newness.
• •Your Pro-craft-ination Ends Now. 20% Off Inside. Tired of the same old boring holiday crafts? So were we. That's why our holiday collection is here to save you from basic. From sassy Santas to festive AF patterns, get everything you need to sleigh your market. Use code SLAYBELLS for 20% off, you crafty animal.
• •For the Crafter Who's Anything But Basic. High-quality sublimation prints and supplies for your badass small business. Let's make some cool shit.
• •Packing your orders so you can tell your boss 'see ya' and run your own damn empire. Every order is a step towards someone else's dream. We see you, and we're cheering for you! #smallbiz #craftpreneur #tcbco #sidehustle
• •Okay, spill the tea! What's the wildest custom request you've ever gotten? We'll go first... someone asked for a glitter portrait of their ex's car on fire. We have the best customers. Let's hear your stories!