Brand Tone

Professional and Knowledgeable, Value-Driven and Competitive, Customer-Centric and Supportive, Straightforward and No-Frills, Reliable and Efficient

Brand Values

• •Value for Money/Competitive Pricing
• •Quality Products
• •Customer Success & Partnership
• •Expertise and Experience
• •Reliability and Efficiency
• •Comprehensive Range
• •Family-Run Business Ethics

Best Practices

• •Be Direct and Transparent, Especially on Pricing: If "unbeatable prices" is a core claim, ensure this is communicated clearly and confidently, without overly complex jargon.
• •Emphasize Reliability and Efficiency: Consistently mention aspects like fast delivery, wide stock availability, and easy ordering processes to build trust in operational capability.
• •Showcase Expertise Through Content: Beyond direct sales copy, create blog posts, guides, or social media tips that share industry knowledge, reinforcing their expertise and supportive stance.
• •Use language that positions the brand as a supportive partner.
• •Avoid overly casual slang but keep the language accessible and straightforward.

Social Perception

As a Go-To Online Resource for Trade Professionals, Reliable Supplier, Price-Competitive, Knowledgeable and Supportive for the Trade

Copy Examples

• •Unbeatable Trade Prices - Get the best deals on building supplies.
• •Your Trusted Supply Partner - We're here to support your project's success.
• •Fast Delivery Nationwide - Get the materials you need, when you need them.
• •Vast Industry Experience - Our knowledgeable team is ready to assist you.
• •Quality Products Guaranteed - Ensuring the highest standards for your peace of mind.