Brand Tone

Aspiring & Trendy, Youthful & Energetic, Approachable & Friendly, Empowering & Confident

Brand Values

• •Self-Expression
• •Trend-Consciousness
• •Quality & Efficacy
• •Community Engagement
• •Accessibility

Best Practices

• •Know Your Audience: Understand who you're talking to – their language, aspirations, and what resonates with them (e.g., Gen Z and Millennials value authenticity and engagement on platforms like TikTok and Instagram). Keep your copy aligned with their communication style.
• •Use "You-Focused" Language: Frame benefits and features around how they help or empower the customer. Make it about *their* beauty journey and self-expression.
• •Incorporate Relevant Emojis and Slang (Authentically): Especially on social media, using emojis and current (but not overused or forced) slang can make the brand feel more youthful and relatable. Ensure it aligns with the platform and target demographic.
• •Maintain a Consistent Voice Across Platforms: While the style might adapt slightly (e.g., more professional on email, more casual on TikTok), the core brand personality – aspiring, youthful, empowering – should remain consistent.
• •Encourage Interaction and User-Generated Content: Use calls to action that invite comments, shares, duets, and tags. Feature user content to build community and reinforce the brand's relatable and engaging nature.

Social Perception

Positive Interactions, Desire for Products, Community Aspect, Areas for Monitoring

Copy Examples

• •Instagram Post (New Eyeshadow Palette): Unleash your inner artist! ✨ Our new ChromaDream Palette is packed with 18 explosive shades to take your look from zero to WOW. Swipe up to snag yours & tag a friend who needs this kind of color in their life! #NylanBeauty #ChromaDream #NewCollection #MakeupGoals
• •TikTok Video Caption (Lip Gloss Tutorial): Gloss so good, it's got its own spotlight. 😉 Watch how @[InfluencerName] gets that perfect Nylan Beauty pout! Duet this with your glossy look! #NylanBeauty #LipShine #TikTokMadeMeBuyIt #ViralGloss #BeautyHacks
• •Website Banner (Homepage): Your Vibe. Your Look. Your Nylan Beauty. Discover makeup that’s as bold and unique as you are. Shop now and express yourself!
• •Email Subject Line (Promotion): 🔥 Level Up Your Look! 20% Off Nylan Beauty Faves Inside! 🔥 *Email Body Snippet:* Hey Beauty! Ready to make a statement? For a limited time, get 20% off our most-loved products. It’s time to shine. ✨
• •Product Description (Liquid Eyeliner): Define your fierce. Our new Precision Point Liner glides on smooth for a look that lasts from sunrise to spotlight. Waterproof, smudge-proof, and 100% you-proof. Create your sharpest wing yet! #NylanBeauty #EyelinerOnPoint #FierceLooks