Brand Tone

Creative & Passionate, Enthusiastic & Relatable, Playful & Nostalgic, Personal & Small-Scale, Resourceful & Clever

Brand Values

• •Creativity & Artistry
• •Personalization & Customization
• •Joy & Fun
• •Craftsmanship
• •Passion for LEGO®
• •Community Engagement (emerging)

Best Practices

• •Embrace Enthusiasm: Use exclamation points where appropriate, and let genuine excitement for the products and the LEGO® medium shine through. Use vibrant and positive language.
• •Keep it Personal and Approachable: Write as if you're talking to a friend who shares your interests. Use "I" and "we" (if "Dawn" is the primary voice, "I" is often stronger for a personal brand, "we" if referring to the "small team"). Address the audience directly using "you."
• •Highlight the "Handmade" and "Custom" Aspects: Remind customers that these aren't mass-produced items. Use words like "handcrafted," "custom-designed," "one-of-a-kind," and "made just for you."
• •Incorporate LEGO®-Specific Language Playfully: Use brick-related puns or terms where they fit naturally (e.g., "clicks with you," "build your collection," "piece by piece"). This reinforces the brand identity for enthusiasts.
• •Stay Visually Consistent with Your Text: Ensure the tone of your website copy, social media captions, and any email marketing is aligned. If your videos are fun and energetic, your text shouldn't be overly formal or dry. Match the energy.

Social Perception

Positive but Niche, Creator-Driven, Innovative with Materials, Limited Mainstream Visibility (currently)

Copy Examples

• •Unlock Your Inner Brick! ✨ Got a favorite photo, a beloved pet, or a superhero alter-ego? Let's turn it into a one-of-a-kind LEGO®-style portrait that’ll make you smile every single day. It's not just art; it's your story, brick by brilliant brick. DM us to start creating!
• •Wear Your Playfulness! LEGO® bricks aren't just for building forts anymore. Our unique, handcrafted jewelry turns those iconic pieces into stylish statements. From subtle studs to bold necklaces, find the piece that clicks with you. #BricksByDawn #LegoJewelry #AFOLFashion
• •From a childhood love of bricks to a full-blown passion project! Hi, I'm Dawn, and this is Bricks by Dawn – where creativity clicks. Every mosaic, every piece of jewelry is made with a whole lot of love and a sprinkle of brick magic. So glad you're here!
• •Level Up Your Next Party! 🥳 Send your guests home with something truly memorable. Our custom LEGO®-inspired party favors are built to delight. Let's chat about your theme and make some brick magic happen! #LegoParty #UniqueFavors #BricksByDawn
• •Giving every brick a purpose! ♻️ Some of our most unique jewelry pieces are born from the extra LEGO® treasures left over from bigger projects. It's amazing what a little creativity and a few spare bricks can become! Sustainable style, one brick at a time. #LegoUpcycle #CreativeReuse #HandmadeJewelry