Brand Tone

Approachable, modern, hygiene-focused, humorous, relatable, and benefit-driven.

Brand Values

• •Health and Hygiene
• •Sustainability
• •Accessibility and Ease of Use
• •Cost-Effectiveness
• •Comfort and Convenience

Best Practices

• •Lead with the "Why": Start with the core benefits—superior cleanliness, health, and environmental impact—before diving into product features. The "why" resonates more emotionally with customers.
• •Use Relatable Humor: Especially on social media, continue using lighthearted and relatable humor to break down barriers and make the topic of bidets more approachable and shareable.
• •Emphasize Simplicity: Consistently highlight the easy, DIY installation. This removes a major purchase barrier for customers who may feel intimidated by plumbing modifications.
• •Maintain a Modern & Clean Aesthetic: Ensure all visuals (photos, videos, graphics) are as clean, modern, and high-quality as the product itself. This reinforces the brand's values of hygiene and innovation.
• •Be Consistent Across Channels: While the tone can be adapted (e.g., more humor on TikTok, more benefit-focused on the website), the core values of hygiene, sustainability, and ease of use must remain consistent everywhere the brand is present.

Social Perception

Innovative player in personal hygiene, promoting cleaner and sustainable lifestyles. Perceived as informative, entertaining, relatable, and compelling, especially through its use of humor to approach a topic that can be seen as taboo.

Copy Examples

• •Stop wiping, start washing. Upgrade to the Taztool bidet and experience a revolutionary clean. It's not just smart; it's genius. #HygieneRevolution
• •The Taztool Shattaf 2.0 isn't just a bidet; it's your daily refresh. With an easy 8-minute installation and fully adjustable pressure control, you can personalize your clean. Embrace a healthier, eco-friendly lifestyle without ever needing a plumber.
• •That feeling when you use a Taztool bidet for the first time. 😉 Say goodbye to endless rolls of toilet paper and hello to a cleaner, fresher you. Tap the link in our bio to join the clean revolution. #Taztool #Bidet #SelfCare
• •There are two types of people in this world. Which one are you? #UpgradeYourBathroom #EcoFriendly
• •Your wallet (and your backside) will thank you.