Brand Tone

Authentic & Nostalgic, Friendly & Approachable, Quality-Focused & Trustworthy, Practical & Informative

Brand Values

• •Authenticity/Tradition: Delivering genuine Turkish and Anatolian products and flavors is a core value.
• •Quality & Freshness: Emphasis on "tazecik" (fresh), natural ingredients, and proper handling (cooled delivery).
• •Connection to Homeland: Serving the Turkish diaspora by providing a taste of home and reducing the feeling of "gurbet" (living abroad, away from homeland).
• •Customer Convenience: Offering online ordering, home delivery across several European countries, and free shipping over a certain amount.
• •Community: Building a connection with customers through social media and WhatsApp groups.

Best Practices

• •Embrace "Memleket" (Homeland) Storytelling: Consistently weave in the narrative of bringing authentic flavors from home to those living abroad. Use words and imagery that evoke nostalgia and a sense of connection to Turkish culture and tradition.
• •Prioritize "Tazecik" (Freshness) and Quality: Always highlight the freshness of ingredients, natural aspects, and quality sourcing (e.g., "yöresel" - regional, "doğal" - natural). Mentioning cooled delivery or careful packaging reinforces this.
• •Use Warm, Inclusive Language: Address the audience directly and in a friendly manner (e.g., "you," "your family"). Foster a sense of community, especially when targeting expatriates who may feel a sense of "gurbet."
• •Be Clear and Informative: While being evocative, ensure practical information (product details, delivery areas, promotions) is clear, concise, and easy to understand, especially given the multilingual audience.
• •Maintain Visual and Textual Cohesion: Ensure that the language used in captions, website copy, and advertisements aligns with the visual elements. If showing traditional products, the language should reinforce that authenticity. The prominent use of Turkish in social media, even when targeting users in other European countries, is a key part of their current authentic appeal.

Social Perception

Based on their social media messaging, tazecik.ch is likely perceived by its target audience (primarily Turkish individuals and families living in Europe, particularly Switzerland and Germany) as a welcome service that brings familiar and cherished food items from their homeland directly to them. The focus on "freshness" and "natural products" likely resonates positively, addressing a desire for quality and authenticity. The brand positions itself as a solution to the longing for specific Turkish culinary products that might be hard to find locally or are of inconsistent quality. The multilingual website and delivery to multiple countries suggest an ambition to be a key provider for the Turkish community across a significant part of Europe.

Copy Examples

• •Headline (Website/Social Media): Taste Home, Wherever You Are. Authentic Anatolian Flavors Delivered Fresh to Your Door. ✨
• •Instagram Post Caption (Product: Ezine Cheese): Remember those Sunday breakfasts? 🧀 That unmistakable taste of real Ezine cheese, just like back home. We bring those cherished moments right to your table. Order your slice of tradition today! #Tazecik #MemleketLezzeti #EzinePeyniri #TurkishFoodEurope
• •TikTok Video Concept: A short, engaging video showing the journey of a product (e.g., olives) from a traditional Turkish market setting (or imagery evoking it) to being carefully packaged by Tazecik and then happily received by a family in Europe. Text overlay: From Anatolia's heart, to your home. ❤️ Tazecik brings the freshness! #TurkishDelights #FoodFromHome #TazecikCH Visual storytelling, emphasizes origin and happy delivery.
• •Email Newsletter Snippet (Promoting Homemade Products): Crafted with love, just like your grandmother used to make. Our range of 'Ev Yapımı' (Homemade) delights are prepared with traditional recipes and the freshest ingredients. Bring the warmth of Anatolian home cooking to your kitchen. Explore the collection -> [Link]
• •Facebook Ad Copy (Targeting Turkish Expats): Missing the taste of home? 🇹🇷 Tazecik delivers the best of Turkish regional products – from savory sucuk to delightful cheeses and fresh olives – right across Switzerland, Germany, and more! 🚚💨 Get free shipping on orders over 100CHF/€. Your homeland flavors, now just a click away! [Shop Now Link]