Brand Tone

Warm & Welcoming, Empowering & Inspiring, Authentic & Traditional, Community-Focused & Grateful, Positive & Hopeful

Brand Values

• •Empowerment
• •Authenticity
• •Community
• •Quality & Freshness
• •Kindness & Hospitality
• •Resilience & Strength
• •Social Responsibility & Sustainability

Best Practices

• •Always Lead with the "Why": Start with the social mission. Remind the audience that Tayybeh is about empowering women and celebrating Syrian culture. This emotional connection is key.
• •Highlight the "Who": Feature the stories and voices of the women chefs whenever possible. Use "our chefs," "our women," "their incredible culinary skills" to personalize the narrative and emphasize their contribution.
• •Emphasize Authenticity and Tradition: Use words like "authentic," "traditional," "homestyle," "family recipes," and "heritage" to describe the food and its origins. This reinforces the cultural value.
• •Infuse Warmth and Hospitality: Use inviting and welcoming language. Phrases like "share the warmth," "welcome you," "feel embraced," "taste the love" can convey the brand's kind and hospitable nature.
• •Maintain a Positive and Hopeful Outlook: Even when referencing the challenges faced by the chefs, focus on their resilience, strength, new beginnings, and the positive impact of the enterprise. Frame everything with a sense of hope and celebration.

Social Perception

Highly Positive, More Than Just Food, Authentic Culinary Experience, Symbol of Hope & Resilience, Community Builder

Copy Examples

• •Headline: Taste the Warmth of Syria. Support the Hands That Craft It. Body: At Tayybeh, every dish tells a story of home, heritage, and heart. Our newcomer women chefs pour their traditions and love into authentic Syrian cuisine, made fresh for you. More than a meal, it’s a celebration of resilience and community. Join us, and be part of their inspiring journey. Call to Action: Discover Our Menu & Mission.
• •Headline: From Our Kitchen to Your Heart: The True Meaning of Tayybeh. Body: Tayybeh means "delicious," and it means "kind." It’s the spirit infused into every bite by our incredible Syrian chefs. Experience flavors passed down through generations and feel the warmth of a culture that welcomes all. Every order empowers remarkable women building new lives in Vancouver. Call to Action: Cater Your Next Event with Purpose.
• •Headline: More Than Delicious. It’s Empowerment on a Plate. Body: When you choose Tayybeh, you're not just choosing authentic, mouth-watering Syrian food. You're choosing to uplift a community of talented newcomer women, giving them a platform to share their skills and rebuild their lives. Taste the difference passion and purpose make. Call to Action: Visit Our Restaurant & Taste the Story.
• •Headline: Share the Flavor. Share the Kindness. Share Tayybeh. Body: Bring the vibrant tastes of Syria to your table. Our homestyle dishes, crafted by resilient women chefs, are perfect for gatherings big and small. Each bite is a testament to their journey and your support. Let's build community, one delicious meal at a time. Call to Action: Order Tayybeh Catering Today.
• •Headline: The Authentic Taste of Home, Served with Hope. Body: Step into Tayybeh and experience the rich culinary heritage of Syria. Our chefs, resilient women forging new paths, share their treasured family recipes, creating dishes that are both comforting and inspiring. Every meal you enjoy helps write a new chapter of success and belonging. Call to Action: Explore Our Packaged Delights.