Brand Tone

Playful, humorous, heartfelt, informal, approachable, engaging, and authentic, like a proud pet owner sharing their dog's charming and funny antics.

Brand Values

• •Celebrating the Human-Animal Bond
• •Authenticity and Relatability
• •Community
• •Creativity

Best Practices

• •Lead with Personality, Not Product
• •Speak the Language of Pet Parents
• •Encourage and Feature User-Generated Content (UGC)
• •Maintain Tonal Consistency Everywhere
• •Clarify the Brand Offering

Social Perception

Perceived primarily as a 'dog account' and seen as likable, genuine, and entertaining. The commercial aspect is well-integrated and viewed as a natural extension of their passion for pets, fostering trust and loyalty.

Copy Examples

• •For a custom pet portrait launch: "Your best friend deserves to be art. ✨ We're so excited to create these custom steel portraits that capture your pet's unique paw-sonality. Turn your favorite photo into a forever keepsake. Link in bio to create yours! #petportrait #dogart #catart #customgifts"
• •For a humorous TikTok video: (Video shows the dog "helping" with chores) "Hired some new help around the house. His only skill is looking cute. 13/10 would recommend. 😂 #dogsofsmallbusiness #yorkielife #funnydog #petlovers"
• •Website banner text: "For Them, From You. Celebrate the pet that changed your life with custom portraits and unique gifts, made with love."
• •Instagram post promoting a sale: "Treat your pet (and yourself!). Our entire collection of pet-lover goodies is 15% off this weekend. Because nothing says 'I love you' like a portrait that will last furever. 🐾 #petlovers #sale #smallbusiness"
• •Interactive Instagram Story: (A poll showing a new product idea, like a custom pet blanket) "We've got ideas! 🤫 What do you think of cozy, custom blankets with your pet's face on them? YES! SHUT UP AND TAKE MY MONEY! or Hmm, show me more options."