Brand Tone

Appreciative & Respectful, Passionate & Evocative, Modern & Stylish, Approachable & Engaging, Quality-Conscious

Brand Values

• •Artisanal Craftsmanship
• •Natural Beauty & Spirituality
• •Cultural Heritage
• •Fair Trade & Ethical Sourcing
• •Style & Self-Expression
• •Customer Connection

Best Practices

• •Highlight the natural materials and their origins.
• •Emphasize the artisanal craftsmanship and unique nature of each piece.
• •Share stories of the artisans and their traditions.
• •Focus on the inspirational aspects, such as nature, culture, and locations.
• •Maintain an appreciative and respectful tone when discussing cultural heritage.

Social Perception

The brand is perceived as a provider of unique, handmade accessories with a connection to natural elements and Colombian craftsmanship. Positive reception to product aesthetics and style. The brand also seeks to have a positive perception among conscious consumers.

Copy Examples

• •"Brazalete Amazonas: Inspired by the lush Amazon rainforest, this bracelet features natural stones known for their grounding properties."
• •"Our new packaging is here! We've designed it to be as useful and beautiful as our bracelets. Let us know what you think!"
• •"Each piece is carefully handcrafted by Wayuu artisans, preserving their ancestral traditions and supporting their communities."
• •"The Onyx stones in this bracelet are not only beautiful but also believed to promote strength and stability."
• •"Inspired by the vibrant city of New York, this bracelet adds a touch of urban sophistication to any look."