Brand Tone

Sophisticated, Ethical, and Approachable

Brand Values

• •Sustainability & Ethical Practices
• •Quality Craftsmanship & Timeless Design
• •Empowerment & Giving Back
• •Familial Values & Authenticity
• •Transparency

Best Practices

• •Emphasize "Quiet Luxury" Language: Use terms like "timeless," "understated," "minimalist," "considered," and "effortless elegance" rather than overtly flashy or trend-driven buzzwords.
• •Weave in Ethical Keywords Naturally: Integrate phrases like "responsibly sourced," "sustainably made," "by-product leather," "handcrafted in England," "B Corp certified," and "conscious choice" throughout product descriptions, "About Us" sections, and social media content. This reinforces brand values without sounding preachy.
• •Maintain a Personal and Warm Voice: Reflect the mother-daughter founder story by using inclusive language ("we," "our community"). Share the inspiration behind designs, especially the naming of the bags, to foster connection.
• •Focus on Longevity and Investment: Position products not as disposable fashion but as enduring pieces to be cherished for years. Highlight the quality of materials and craftsmanship that contribute to this longevity.
• •Ensure Visual and Textual Harmony: The sophisticated, clean, and often nature-inspired visuals on the website and social media should be mirrored by equally refined, clear, and evocative copy. The imagery of the Irish coast, for example, can be a lyrical touchstone in descriptions.

Social Perception

Positive Reputation for Quality and Sustainability, Appreciation for Ethical Stance, Seen as a Luxury, Investment Brand, Good Customer Service, "Quiet Luxury" Appeal, Emerging Recognition

Copy Examples

• •Headline: Enduring Style, Responsibly Crafted. Body: Discover the Agnes Tote, where timeless design meets ethical luxury. Made from butter-soft British leather, a by-product of food production, and handcrafted with care in Somerset, England. Carry a piece of conscious craftsmanship.
• •Headline: More Than a Bag, It's a Promise. Body: The Elsie Clutch, named for an inspiring woman, embodies our commitment to empowering all women. With every Taylor Yates piece, you invest in sustainable practices and support our mission to give back. Feel the difference, make a difference.
• •Headline: Inspired by Nature, Designed for Life. Body: Our latest knitwear collection, hand-knit in Belfast, echoes the serene hues of the Irish North Coast. Crafted from premium, sustainable merino yarns for a touch of warmth and everyday luxury that’s kind to the planet.
• •Headline: The Art of Understated Elegance. Body: Meet Jenny, your new minimalist companion. Designed by our mother-daughter team, each Taylor Yates bag is a testament to clean lines, functional beauty, and the enduring quality of responsibly sourced materials. Luxury that speaks softly, yet powerfully.
• •Headline: Join the Taylor Yates Family: Conscious Luxury, Shared Values. Body: We believe in fashion that feels good, inside and out. From our transparent B Corp certified practices to the personal stories behind each design, experience a new kind of luxury—one built on people, planet, and purpose.