Brand Tone

Helpful, Professional, and Community-Oriented

Brand Values

• •Quality and Craftsmanship
• •Customer-Centric Service
• •Heritage and Trust
• •Aspirational yet Accessible Design
• •Environmental Responsibility

Best Practices

• •Always frame your copy around solving a customer's problem or guiding them. Use phrases like "Let us help you," "A guide to...," and "Find your perfect..." to reinforce your supportive tone.
• •Regularly mention your 40+ years of experience. This is your most powerful trust signal. Use it in "About Us" sections, social media bios, and even in posts to add weight and authority to your advice.
• •While highlighting "expert designers" and "quality craftsmanship," keep the language accessible and friendly. Use "we" and "our team" to sound like real people. The occasional "wee" nod to your Scottish roots can add charm, as seen in your blog.
• •Emphasize that you are more than just a store. Create content that walks customers through the entire journey—from getting inspiration on the blog, to a virtual consultation, to the final white-glove delivery.
• •Your mission is to "turn houses into homes." Don't just sell a sofa; sell "a cozy spot for family movie nights." Don't just sell a floor; sell "a durable foundation for a busy family life." Connect your products to the life lived around them.

Social Perception

Customers consistently praise Taylors on the High Street for its excellent, personal, and reliable service, high-quality products, and competitive pricing, viewing it as a highly trusted local institution that goes above and beyond.

Copy Examples

• •From lazy Sunday mornings to lively evenings with friends, your living room is the heart of your home. For over 40 years, our family has helped yours find the perfect pieces to make those moments memorable. Discover our new [Brand Name] collection online, or visit our Banchory store and let our friendly team help you create a space you'll love for years to come. #TaylorsOnTheHighStreet #TurnYourHouseIntoAHome #BritishDesign #FamilyBusiness #Aberdeenshire
• •✨ Get Your Home Ready for the Season | Expert Picks Inside
• •Host dinners that last long into the evening with the Vega Dining Table by Bentley Designs. Crafted with a striking saw-cut grey oiled oak top and supported by a bold peppercorn-finished frame, this table is where quality craftsmanship meets modern industrial style. Designed to be the centerpiece of your dining room, it comfortably seats six, making it perfect for both family meals and special occasions. Our team is on hand to help you pair it with the perfect chairs.
• •Your dream home, made real. From a simple colour query to a full-room redesign, our expert interior designers are here to help. Book your complimentary consultation today!
• •A family-run home furnishings store in Banchory for over 40 years. Helping you find the perfect furniture, flooring, and accessories with expert advice and a personal touch. Shop with us in-store or online across the UK.