Brand Tone

Fun & Playful, Approachable & Friendly, Empathetic & Expressive, Confident & Trendy

Brand Values

• •Self-Expression
• •Joy and Fun
• •Quality & Thoughtful Design
• •Accessibility & Affordability
• •Customer Focus
• •Supporting Artisans

Best Practices

• •Use Vibrant, Positive Language: Consistently incorporate energetic and cheerful words (e.g., "sparkle," "joyful," "vibrant," "playful," "fabulous") in all communications to reflect the brand’s fun nature.
• •Center the Customer's Experience: Frame product benefits around how they empower the customer to express themselves, feel confident, and add a special touch to their personal style.
• •Maintain a Conversational, Relatable Voice: Write as if speaking to a friend. Share the brand's passion and origin story authentically. Avoid overly formal or jargon-filled language.
• •Clearly Highlight Key Differentiators: Emphasize what makes the designs special—such as "unique styles," "great for sensitive ears," or "new waterproof collection"—in simple, benefit-driven terms.
• •Ensure Visual and Verbal Harmony: The fun, expressive, and approachable tone of the copy should be consistently matched by bright, stylish, and engaging visuals across all platforms, creating a cohesive brand experience.

Social Perception

Highly Positive, Valued for Uniqueness and Style, Trusted for Comfort and Value, Seen as a Go-To for On-Trend, Affordable Jewelry, Known for Good Customer Service

Copy Examples

• •Sparkle your way through the day! ✨ Our newest drop is packed with joy-filled designs to make every outfit unforgettable. #TaylorShayeDesigns #ExpressYourShine
• •Sensitive ears, happy style! 🥰 Rock our comfy, chic gold-plated stainless steel earrings. All the trend, none of the fuss! #SensitiveEarFriendly #StyleMadeEasy
• •Be uniquely YOU! 👑 Our fun, affordable jewelry is designed to tell your story, one fabulous piece at a time. What statement will you make today? #WearYourStory #TaylorShaye
• •Hello, new faves! 💖 Get ready to crush on playful designs that are as original as you are. Boring jewelry? Never heard of her! #NewCollection #AccessoryGoals
• •From coffee runs to glam nights out, Taylor Shaye Designs has the perfect touch of fun for every moment. Because every day deserves a little extra 'spiffy'! 😉 #SpiffyAndSplendid #AffordableChic