Brand Tone

Professional & Aspirational, Supportive & Accessible

Brand Values

• •Quality
• •Education & Empowerment
• •Accessibility
• •Australian Identity
• •Community

Best Practices

• •Lead with Quality, Follow with Accessibility: Always introduce products by highlighting their professional-grade quality, precision, or superior results. Then, mention accessible features like Afterpay or discounts as a supporting benefit, not the primary reason to buy.
• •Build a 'Words We Use' List: Create a brand dictionary. Include words like "Professional," "Precision," "Quality," "Flawless," "Empower," and "Success." Avoid overly casual slang or language that undermines the brand's expertise.
• •Speak to Their Business Goals: Frame product benefits in terms of the customer's success. Instead of "Our glue is strong," try "Our adhesive improves retention, leading to happier clients and more repeat bookings for you."
• •Leverage the Education Angle: Regularly integrate messaging about training and mentorship into product marketing. This reinforces the brand's authority and shows they are invested in the technician's entire career, not just a single sale.
• •Maintain a Consistent Visual and Verbal Identity: Ensure the clean, professional, and supportive tone is reflected everywhere, from Instagram captions and email subject lines to product descriptions and customer service responses. This cohesion builds trust and brand recognition.

Social Perception

The public and its customer base perceive taylormadelashsupplies.com.au as a high-quality, reliable, and professional brand. The positive reviews for their in-person services and training courses create a halo effect, building trust in the quality of the products they sell. Customers feel they achieve excellent, beautiful results and appreciate the professionalism and expertise of the team. The brand is seen as an expert in the field, not just a retailer.

Copy Examples

• •Consistency is key. Our new Ultra-Fine Premade Fans are crafted for flawless application, every single time. Give your clients the quality they deserve. #TaylorMadeLashes #LashArtist #AustralianLashSupplies
• •Stock up your salon, without the upfront cost. With Afterpay, you can get all the top-quality supplies you need now and pay later. The tools for your success are just a click away.
• •Your journey with us didn't end at graduation. As a Taylor Made alumni, you get lifetime mentorship and an exclusive 15% off our new 'Pro-Retention' adhesive. We're here to help you grow. #LashCommunity
• •Dreaming of starting your own lash business? Our comprehensive training courses give you the skills, secrets, and support you need to succeed. Enrol today and get a Welcome Kit valued at $150! #LashTraining #BeautyCareer
• •Founded by lash artists, for lash artists. We know that quality is non-negotiable. That's why every product we offer and every course we teach is built on a foundation of expertise and a passion for helping Australian lash professionals thrive.