Brand Tone

Inspirational and Encouraging, Empathetic and Compassionate, Faith-filled and Sincere, Reflective and Personal, Gentle and Supportive

Brand Values

• •Faith
• •Hope
• •Purpose
• •Resilience
• •Community/Connection (implied)
• •Authenticity

Best Practices

• •Anchor in core values: Always circle back to the core values of faith, hope, purpose, and resilience. Let these values naturally infuse the language and topics chosen.
• •Maintain a personal voice: Continue sharing from personal experience and reflection ("I" statements, storytelling) as this builds authenticity and connection, which is key to the current tone.
• •Focus on encouragement: Ensure that all content, even when discussing difficult topics, ultimately aims to uplift, encourage, and offer a hopeful perspective rooted in faith.
• •Use empathetic language: Acknowledge readers' potential struggles and speak to them with compassion and understanding. Avoid jargon or overly academic theological language; keep it accessible and heartfelt.
• •Consistent Faith-Based Perspective: Ensure that the Christian faith perspective is consistently and clearly woven into the content, as this is the foundational identity of the blog. This includes scripture references (where appropriate and natural) and a God-centered worldview.

Social Perception

A source of personal encouragement and spiritual reflection for individuals of Christian faith. A personal ministry or heartfelt sharing of one person's faith journey. Niche and personal, rather than a large, established organization.

Copy Examples

• •Blog Post Title/Social Snippet: Feeling lost in the storm? Discover how faith can be your anchor. New on taylormadeforyou.org – finding God’s light in the darkest moments.
• •'About Us' Excerpt: At taylormadeforyou.org, we believe that everyone's journey is unique, yet divinely guided. Through personal stories and reflections rooted in faith, we aim to share the enduring hope and strength that comes from a life centered in Christ.
• •Call to Action (for newsletter/connection): Seeking a little more hope in your week? Connect with a community of faith. Subscribe for personal reflections and encouragement straight to your inbox from taylormadeforyou.org.
• •Inspirational Quote Graphic Text: Your current chapter doesn't define your whole story. With faith, there's always a new page waiting to be written. #FaithJourney #HopeInHardship - taylormadeforyou.org
• •Encouragement for a specific struggle (e.g., grief): Navigating loss can feel incredibly lonely, but you're not alone. Taylor shares her heart on finding comfort and God's presence even in grief. Read more at taylormadeforyou.org.