Brand Tone

Elegant, Sophisticated, Warm, Inviting, Personal, Passionate, Ethical, Conscious, Authentic, Trustworthy

Brand Values

• •Quality Craftsmanship
• •Sustainability
• •Timeless Design
• •Ethical Sourcing & European Production
• •Customer Connection & Trust
• •Supporting Irish & European Makers

Best Practices

• •Develop a Brand Voice Guide: Document key elements of your tone (e.g., Warm, Elegant, Conscious, Personal), provide examples of do's and don'ts, and list keywords that align with your values (e.g., handcrafted, sustainable, timeless, European-made).
• •Always Emphasize Core Values: Weave your commitments to quality craftsmanship, European sourcing, sustainability, and timeless design into product descriptions, social media posts, and all communications.
• •Tell Your Story (and Your Makers' Stories): Share the why behind Taylor & Gray. Highlight the founder's passion and the journey of the products, connecting with customers on a more personal level. Mentioning the artisans or the origin of materials can add depth.
• •Use Warm, Evocative, and Inclusive Language: Write as if you're having a friendly, knowledgeable conversation with someone who appreciates beauty and quality. Focus on how products make a home feel (e.g., create a sanctuary, bring warmth, add a touch of natural beauty).
• •Maintain Visual and Textual Harmony: Ensure the style of photography and website design aligns with the sophisticated, warm, and natural tone of the copy. Consistency across all touchpoints reinforces brand identity.

Social Perception

Positive Reputation, Trusted Source for Quality Homewares, Appreciation for Sustainability, Personal Touch Appreciated, Seen as a brand offering something different

Copy Examples

• •Drift into dreams wrapped in the pure comfort of our European linen. Sustainably sourced and exquisitely crafted, it’s more than bedding – it's a promise of serene nights and beautiful mornings, made to cherish for years to come.
• •From a cherished family heirloom to a passion for timeless European design, Taylor & Gray was born. We believe your home should tell a story of quality, care, and conscious living. Discover pieces made with heart, for your home.
• •Crafted in Europe, Cherished in Your Home. At Taylor & Gray, we partner with artisans who share our commitment to sustainability and exceptional quality, bringing you homewares you can feel good about.
• •Welcome a touch of timeless elegance. Our latest collection, inspired by the natural beauty of the Irish landscape and handcrafted by European artisans, is here to bring warmth and enduring style to your space. Explore now.
• •Find a gift that speaks from the heart. Our curated selection of homewares and accessories, chosen for their beauty, craftsmanship, and sustainable origins, makes for truly meaningful giving.