Brand Tone

inspirational, empowering, glamorous

Brand Values

• •Empowerment
• •Quality and Craftsmanship
• •Cruelty-Free
• •Sustainability and Value
• •Inclusivity

Best Practices

• •Lead with the Story: The founder's story is a powerful differentiator. Consistently weave this narrative into your copywriting to create an emotional connection with your audience.
• •Emphasize the Values: Clearly communicate the brand's values of being handmade, cruelty-free, and reusable in your messaging. This will resonate with conscious consumers.
• •Use Empowering Language: Frame your copy around empowerment, confidence, and resilience. Use words that uplift and inspire your audience.
• •Highlight the Quality and Value: Stress the high-quality materials and the cost-effectiveness of the lashes being reusable up to 30 times.
• •Maintain a Consistent and Aspirational Tone: Ensure that the tone across all platforms is consistently inspirational, empowering, and glamorous to build a strong and recognizable brand identity.

Social Perception

The brand's own platforms present a narrative of a well-loved and inspiring company. The presence of customer reviews on their website suggests an effort to gather and display social proof. The Pinterest account's engagement indicates a small community of followers receptive to the brand's messaging. However, due to limited independent reviews and social media engagement, the broader public perception remains largely undefined.

Copy Examples

• •Your strength is your beauty. Our lashes are just here to help you shine. ✨ #TayloredLashes #SurvivorStrong #Empowerment
• •Handmade with love, cruelty-free, and reusable up to 30 times. Taylored Lashes® are more than just lashes – they're a statement of your resilience and style. Shop our collection now and find the perfect pair to tell your story.
• •Inspired by the journey of our founder, 'The Survivor' lash is designed to give you a soft, natural enhancement. Made from the finest sable hairs, these lightweight lashes will help you feel like yourself again, one flutter at a time. Because every day is a victory.
• •Subject: A story in every lash. Hi [Customer Name], At Taylored Lashes®, we believe that beauty is a reflection of your inner strength. Our founder, Taylor Anne, created our lashes after her own battle with cancer, with the hope of empowering women everywhere. Discover the story behind our lashes and find the pair that speaks to you.
• •Find your perfect lash for any occasion. From a day at the office to a night on the town, our handmade, reusable lashes are 'taylored' for you. #LashGoals #CrueltyFreeBeauty #TayloredLashes