Brand Tone

Empowering, Personal, Relatable, Positive, and Encouraging.

Brand Values

• •Empowerment
• •Comfort and Fit
• •Inclusivity & Diversity
• •Quality
• •Personal Transformation
• •Community/Support

Best Practices

• •Use inclusive language that resonates with a diverse audience.
• •Highlight the comfort and quality of the intimate apparel.
• •Incorporate empowering messages that promote self-love and body positivity.
• •Emphasize the importance of proper fit for confidence and comfort.
• •Share personal stories and testimonials to build trust and authenticity.

Social Perception

Seen as Knowledgeable and Trustworthy advisor in intimate apparel. The brand is perceived as inclusive, and committed to helping women feel confident and comfortable.

Copy Examples

• •Book your personalized fitting today.
• •#ATaylorIntimates #EmpowerYourself #BodyPositivity
• •Designed for A to H cups, because every woman deserves to feel amazing.
• •Explore our new arrivals and feel the difference.
• •Let's talk about how to refresh your collection with pieces that truly support and celebrate you.