Brand Tone

Inspirational & Encouraging, Sincere & Passionate, Modern & Stylish, Community-Focused, Evangelical

Brand Values

• •Faith
• •Evangelism/Spreading the Gospel
• •Quality
• •Style/Modernity
• •Inspiration & Hope
• •Community
• •Glorifying God

Best Practices

• •Always Lead with Faith: Ensure that the core message of faith and spreading the Gospel is central or clearly implied in all communications. Use scripture, faith-based encouragement, and a worshipful tone where appropriate.
• •Keep it Inspirational and Positive: The language should aim to uplift, encourage, and offer hope. Avoid negativity or overly critical tones.
• •Speak the Language of Modern Streetwear (Authentically): While the message is timeless, the delivery should feel current and align with contemporary streetwear aesthetics. Use modern, relatable language without losing sincerity.
• •Foster Community: Use inclusive language ("we," "us," "our community," "Taylor'd FAM"). Encourage interaction and sharing of personal faith journeys related to the apparel.
• •Be Sincere and Transparent: Let the passion of the founders and the mission shine through. Authenticity in faith-based branding is crucial for building trust and connection.

Social Perception

Clear Niche, Positive within its Community, Mission-Driven, Family/Personal Touch, Potential for Broader Appeal (within limits)

Copy Examples

• •Wrap yourself in more than just warmth. Our new 'Grace Upon Grace' hoodie is a reminder of endless love and a cozy way to share your light. Modern style, timeless message. ✨ #TaylordApparel #FaithFashion #GraceUponGrace
• •From a prayer to a passion project, Taylor'd Apparel was born to weave faith into every thread. We're Nate & Kaila, and we believe what you wear can be a testament. Join us in spreading hope, one tee at a time. 🙏 #WearYourFaith #ChristianStreetwear #TaylorDFAM
• •Shine brighter this season! ✝️ Get 15% off our 'Faith Over Fear' collection and carry a powerful message wherever you go. Stylish threads designed to start conversations and inspire hearts. Shop now and live boldly. #FaithOverFear #ChristianApparel #GospelGear
• •How do you wear your faith? Show us your #TaylordApparel style! We love seeing how our community brings these messages of hope to life. Tag us @taylord_apparel for a chance to be featured! #FaithJourney #StreetwearGospel #PlantingSeeds
• •Let your clothing be a conversation, your style a statement of your hope. In a world searching for answers, wear yours proudly. 🌟 'Be the light.' - Matthew 5:14. #TaylorDApparel #InspirationalWear #ModernFaith