Tono de Marca

personal, warm, and aspirational

Valores de Marca

• •Environmental Responsibility
• •Ethical & Sustainable Sourcing
• •Uniqueness and Individuality
• •Quality and Curation
• •Body Inclusivity

Mejores Prácticas

• •Maintain a Personal Voice: Always use a warm, first-person narrative ("we hand-pick," "we love") in communications. Address customers by name in emails and respond to social media comments with genuine, personal messages, not generic templates.
• •Weave Values into Every Story: Do not just state that you are "ethical" or "sustainable." Tell the story behind it. Profile the smaller brands you work with. Share updates on your "Giving Back" program, such as the total liters of rubbish removed from the coast, to make the impact tangible.
• •Use Customer Language: Incorporate phrases from positive customer reviews into your marketing copy. Words like "so personal," "beautiful package," and "so many comments" are authentic social proof that reinforces brand promises.
• •Curate Visuals with an "Ethical Boheme" Aesthetic: Ensure all photography and social media imagery reflects the "Modern Boheme" vibe—natural light, beach-inspired settings, and authentic, relatable models. The visual story should feel as carefully curated as the clothing collection itself.
• •Emphasize Exclusivity and Scarcity: In product descriptions and social posts, consistently highlight the limited nature of the items ("only 3 available," "small batch run"). This reinforces the value of uniqueness and encourages timely purchases without resorting to aggressive sales tactics.

Percepción Social

The public perception of TaylorCove Collection is overwhelmingly positive. Customers praise the brand for its exceptional and personal service, fast shipping, and beautiful packaging. The products themselves are described as "stunning," and customers report receiving many compliments, which reinforces the value of uniqueness. The brand's contribution to cleaning the coast is explicitly mentioned by customers as a refreshing and valued initiative, indicating that its environmental values resonate strongly with its audience. A 2020 blog review further cements this perception, highlighting the brand's curated, limited-quantity pieces as a key differentiator in the bohemian boutique space.

Ejemplos de Copy

• •Feel the sun on your skin in our new Dream Chaser Midi. ✨ Hand-picked from a small, ethical designer, there are only a handful of these beauties available. It's more than a dress—it's a unique piece of wearable art for your modern boheme wardrobe. Shop the link in our bio before she's gone!
• •A personal note for you, [Customer Name]... Plus, a peek at our new arrivals.
• •The 'Waimārama' Blouse isn't just beautiful, it's crafted with purpose. Made from 100% organic cotton in a small, thoughtful production run, its relaxed fit and intricate embroidery embody conscious style. Wear it knowing you're supporting ethical fashion and our mission to protect NZ's coastlines.
• •Inspired by the salty air of Mount Maunganui, TaylorCove is more than a collection—it's a commitment. A commitment to unique style, ethical sourcing, and to the beautiful coast that inspires us. With every order, you help us remove rubbish from our beaches through our partnership with Sustainable Coastlines. Together, we're making a difference, one beautiful piece at a time.
• •Tired of the same old styles? Your wardrobe deserves something special. Discover TaylorCove Collection: unique, ethically-sourced bohemian clothing, hand-picked in New Zealand. Plus, every order helps clean our stunning coastlines. Get 20% off your first purchase and find a piece you'll truly love.