Tono de Marca

Artistic and Expressive, Quality-Focused and Assuring, Personal and Relatable

Valores de Marca

• •Artistic Integrity
• •Quality Craftsmanship
• •Customer Satisfaction
• •Versatility

Mejores Prácticas

• •Lead with the Design Story: Always connect the product to its artistic inspiration (e.g., "Inspired by Art Nouveau florals," "A nod to 60s retro design"). This is the brand's key differentiator.
• •Emphasize Material and Make: Consistently include "100% woven cotton" in descriptions. Use sensory words like "soft," "thick," "substantial," and "vibrant" to convey the quality that customers praise in reviews.
• •Show, Don't Just Tell Versatility: Instead of just saying a blanket is versatile, give concrete examples: "Drape it over your bed, hang it as a tapestry, or take it on your next picnic."
• •Incorporate the Founder's Passion: Occasionally weave the brand's origin story into marketing materials (e.g., "From a mom's hobby to your home"). This reinforces the personal, non-corporate feel of the brand.
• •Leverage Customer Language: Use words and phrases from positive reviews in your copy. If customers repeatedly call the blankets "heavy" and "beautifully made," use that language to resonate with new buyers and build trust.

Percepción Social

High-Quality and Trustworthy, Aesthetically Unique, Reliable E-commerce Store

Ejemplos de Copy

• •More than a blanket, it's a piece of art. Inspired by the bold geometry of the Bauhaus movement, this woven throw brings a touch of modern history to your living space. Crafted from 100% pure cotton for a soft, substantial feel.
• •Your Home is a Canvas. Decorate it. Discover woven cotton throw blankets and pillows designed for the artful home. Find your style, from Mid-Century Modern to vibrant Bohemian.
• •Don't just decorate your sofa. Adorn it. Our intricately woven cotton blankets are thick, vibrant, and incredibly soft. Perfect for cozy nights in, stylish picnics, or as a stunning wall tapestry. Quality you can feel.
• •For the free spirits. Our Bohemian collection is a tribute to earthy tones, eclectic patterns, and a laid-back sense of style. Each 100% cotton throw is designed to add warmth and personality to any room.
• •That pop of color your room is missing.