Brand Tone

Artistic & Expressive, Confident & Bold, Quality-Conscious & Established, Modern & Edgy, Slightly Mystical/Spiritual

Brand Values

• •Originality & Craftsmanship
• •Quality
• •Empowerment & Self-Expression
• •Heritage & Authenticity
• •Customer Focus
• •Woman-Owned

Best Practices

• •Emphasize Craftsmanship and Uniqueness: Always highlight that pieces are handcrafted, artisan-made, or feature unique designs. Use descriptive language that evokes the artistry involved.
• •Maintain a Confident and Empowering Voice: Use strong verbs and evocative adjectives. Frame the jewelry not just as an accessory, but as a tool for self-expression and confidence (e.g., express your individuality, own your style, feel empowered).
• •Subtly Weave in Heritage/Authenticity: Occasionally reference the brand's nearly 20-year history, its sun-spring name origin, or its Los Angeles design roots to build authenticity without overdoing it.
• •Focus on Quality Materials (Especially for Higher-End Pieces): When describing gold items, specify solid 14k gold. For other materials, be transparent and focus on their unique appeal. Given customer feedback, be clear and precise about the composition of plated items to manage expectations.
• •Visual Storytelling Alignment: Ensure the copy complements the visual style of the brand (modern, artistic, clean). Use language that enhances the imagery and reinforces the perception of TAWAPA as a design-led, quality-focused brand.

Social Perception

Respected in the Piercing Community, High-End/Luxury Niche, Fashion-Forward & Unique, Concerns about Plated Items, Trusted for Design Innovation

Copy Examples

• •Headline: Define Your Canvas. Adorn Your Story. Body: Each TAWAPA piece is meticulously handcrafted, a unique echo of our two-decade legacy in pioneering body art. Wear jewelry that speaks before you do.
• •Headline: Beyond Ornament. It's an Extension of You. Body: From the sun-springs of inspiration to the hands of our artisans, TAWAPA jewelry is crafted for those who live boldly. Discover designs in 14k gold and sterling silver that resonate with your spirit.
• •Headline: The Alchemy of Design. The Purity of Craft. Body: For nearly 20 years, TAWAPA has transformed precious metals and unique materials into wearable art. Elevate your collection with pieces that are as authentic and individual as you are.
• •Headline: Curate Your Confidence. Body: Our latest collection features statement threadless ends and bold septum clickers, designed in Los Angeles and handcrafted for the discerning individual. Embrace the artistry of TAWAPA.
• •Headline: Inspired by Heritage. Designed for Now. Body: TAWAPA: where the spirit of sun-spring meets modern design. Explore our unique, handcrafted jewelry and find the piece that empowers your distinctive style.