Brand Tone

Gentle, authentic, and aspirational; calm, introspective, and encouraging; soft-spoken, personal, and reflective.

Brand Values

• •Intentional Living
• •Sustainability & Mindfulness
• •Personal Well-being

Best Practices

• •Use a Gentle, Encouraging Voice: Always write in a soft, invitational tone. Use words like "gentle," "intentional," "mindful," and "thoughtful." Frame product benefits around feelings of peace, well-being, and intention, not just function.
• •Embrace Storytelling: Share the "why" behind each product and piece of content. Talk about the process, the inspiration, and the feeling you want to evoke. Personal stories create a powerful connection with an audience that values authenticity.
• •Focus on "Being," Not Just "Doing": The copy should reflect the slow living philosophy of savoring the moment. Instead of just listing what a product does, describe the experience it enables—the quiet cup of coffee, the joy of creating with your hands.
• •Maintain a Minimalist Aesthetic in Text: Keep sentences clear, concise, and uncluttered. Use ample white space in website and social media layouts. This visual simplicity mirrors the brand's core values.
• •Speak to Shared Values: Consistently reference the core values of intentionality, sustainability, and well-being. This reinforces the brand's identity and attracts customers who are looking for more than just a product; they are looking for a brand that aligns with their lifestyle.

Social Perception

The brand is perceived as an authentic and inspiring source for those seeking a calmer, more meaningful lifestyle, fostering a sense of community among viewers who share similar values and aspirations. It's seen as a peaceful corner of the internet, away from mainstream consumer culture.

Copy Examples

• •More than a mug, it's a morning ritual. Handcrafted to bring a moment of quiet intention to your busiest days. Begin your day with Live Gently.
• •In a world that rushes, we choose to pause. Our latest journal entry explores the art of finding joy in the small, everyday moments. Discover how to create space for what truly matters. Link in bio.
• •Your journey to a more intentional life begins here. Discover thoughtfully made goods for a slower, more beautiful home.
• •A quiet moment, just for you.
• •Made for slow mornings and creative afternoons. Our 100% natural linen apron is a companion for your moments of making—whether you're baking bread, tending to your plants, or simply savoring the process.