Brand Tone

Sophisticated, current, and helpful, with an aspirational yet approachable and friendly voice.

Brand Values

• •Heritage and Passion
• •Quality and Curation
• •Customer-Centric Service
• •Elegance and Modernity

Best Practices

• •Always weave the brand's rich history and family passion into the narrative, especially in "About Us" sections, email marketing, and brand-focused social media posts. This is a key differentiator.
• •Use sophisticated and evocative language to describe the products, but maintain a warm, helpful, and welcoming tone when engaging with customers in comments and messages.
• •Don't just sell a product; sell the selection. Use phrases like "curated collection," "handpicked styles," and "our selection of..." to reinforce the idea that Tavani is a trusted editor of fashion.
• •In product descriptions, go beyond what the item is (e.g., "a blue dress") to explain why it's special (e.g., "The perfect shade of royal blue for a vibrant, on-trend look that exudes confidence.").
• •Ensure the clean, elegant, and modern aesthetic of the photography is matched by copy that is equally polished and refined. The captions on TikTok and Instagram should reflect the same level of quality as the visuals.

Social Perception

Tavani Abbigliamento is perceived as a high-quality, trustworthy, and fashionable retailer. Customers view it as a go-to destination for finding beautiful, elegant, and on-trend collections, with staff described as cordial, available, and skilled at giving the right advice.

Copy Examples

• •Step into the new season with the elegance you deserve. ✨ This stunning new dress from Kaos has just arrived, blending timeless design with a contemporary edge. Perfect for your next special occasion or simply to elevate your everyday. Discover the art of Italian style, online and in-store. #TavaniAbbigliamento #Kaos #NuoviArrivi #MadeInItaly #ElegantStyle
• •Your wardrobe refresh starts here. The Tavani Abbigliamento seasonal sale is on, with curated pieces from your favorite brands now up to 50% off. Find that perfect jacket or standout accessory you've been searching for. Quality that lasts, at a price you'll love. Shop now—these styles won't wait. [Link]
• •The Art of Dressing, Since 1960. From our historic boutique in Narni to your wardrobe, we bring you a curated selection of contemporary fashion. Discover collections that blend quality, elegance, and modern trends.
• •Hello [Customer Name], As we welcome the new collections, we're reminded of the passion for quality and style that has driven our family for generations. This season is all about versatile pieces and refined details. We've handpicked a few items from brands like Sun68 and Manila Grace that we think you'll love. Thank you for being part of our story. Explore the new arrivals. [Button: Shop New In]
• •From casual day to elegant night in 5 seconds! ☀️🌙 Which look is your favorite? All pieces from our new P/E 2025 collection. Find them online or visit us in Narni & Marsciano! #OOTD #FitCheck #Transformation #TavaniAbbigliamento #ItalianFashion #Kaos #StyleInspo