Brand Tone

Aspirational & Chic, Confident & Modern, Approachable Luxury

Brand Values

• •Quality
• •Contemporary Style
• •Understated Elegance
• •Confidence
• •Convenience

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., sophisticated, confident, minimalist, modern), and words to avoid. Share this with anyone creating content.
• •Focus on "Her": Always write with the target customer in mind – her aspirations, her lifestyle, her desire for confident, understated style.
• •Emphasize Understated Luxury: Use descriptive language that conveys quality and elegance without being ostentatious. Words like "refined," "elevated," "chic," "minimalist," and "curated" can be effective.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the brand's visual identity on the website and social media. If the visuals are clean and modern, the copy should reflect that.
• •Be Consistent Across All Channels: Whether it's a website banner, an Instagram caption, a Facebook post, or an email newsletter, the brand's core tone and messaging should remain consistent to build strong brand recognition.

Social Perception

Positive (among target audience), Potential for Brand Confusion, Niche Appeal

Copy Examples

• •Define your moment. Discover understated elegance that speaks volumes. #TaurusShop #ContemporaryChic
• •Effortless style for the woman who knows. Explore the new collection at Taurus Shop.
• •Luxury, simplified. Elevate your everyday with pieces designed for your confident lifestyle. Shop Taurus.
• •Beyond trends. Beyond expectations. This is your style, refined. Taurus Shop.
• •Step into your power. Modern silhouettes, timeless appeal. Find yours at Taurus Shop.