Brand Tone

Professional & Expert, Empowering & Supportive, Innovative & Forward-Thinking, Community-Focused, Clear & Educational

Brand Values

• •Quality: Providing high-quality, curated design assets and tools is a core principle.
• •Efficiency & Productivity: A primary goal is to save artists valuable time and streamline their design workflow.
• •Empowerment & Education: Equipping artists with tools and knowledge to elevate their craft and learn new digital skills.
• •Innovation: Staying on the cutting edge of digital design capabilities for tattooing, particularly within the Procreate ecosystem.
• •Authenticity (By Artists, For Artists): The tools are created by tattoo artists who understand the specific needs and challenges of the profession.
• •Creativity: Inspiring and facilitating the creative process for tattoo artists.

Best Practices

• •Speak the Language of Tattoo Artists: Use terminology and address pain points that are familiar to tattoo professionals. This shows understanding and builds rapport. (e.g., "client-ready designs," "streamline your workflow," "perfect placement").
• •Focus on Empowerment and Solutions: Frame product benefits around how they help artists overcome challenges, save time, improve skills, and achieve better results. The tone should be enabling, not just descriptive.
• •Maintain Professionalism and Expertise: Ensure copy is well-written, error-free, and conveys a deep understanding of both tattoo art and digital design tools. Avoid overly casual slang unless it authentically fits a specific campaign targeted at a younger demographic on platforms like TikTok, but the core tone should remain professional.
• •Highlight Authenticity and "By Artists, For Artists": Regularly reinforce that the tools are created by experienced professionals within the tattoo industry. This builds trust and credibility.
• •Be Educational and Value-Driven: Even in promotional copy, aim to provide value. This could be a quick tip, a reference to a helpful tutorial, or insight into how a tool can solve a specific problem. This reinforces the brand as a supportive resource.

Social Perception

Positive & Respected, Helpful & Resourceful, Authoritative, Specialized

Copy Examples

• •Headline: Elevate Your Artistry. Streamline Your Workflow. Body: "Stop wrestling with reference material and start designing. Tattoo Smart’s meticulously crafted Procreate tools, designed by tattooers for tattooers, put hours back in your day so you can focus on what truly matters: creating stunning, client-ready tattoos. Explore our new [Product Name] brush set and unlock your digital potential."
• •Social Media Post (Image: A stunning tattoo design): "From concept to skin, faster than ever. ✨ @[ArtistTag] brought this incredible piece to life using the [Specific Tool/Brush Set] from Tattoo Smart. Ready to transform your digital design process? Link in bio to explore tools that empower your creativity. #madewithtattoosmart #digitaltattoo #procreateart"
• •Email Subject: Master Your Craft: New Procreate Tools & Tutorials Inside Body: "Hi [Artist Name], At Tattoo Smart, we're dedicated to helping you push the boundaries of your art. This month, we're thrilled to release [New Product/Feature] – engineered to enhance precision and inspire new creative avenues. Plus, check out Russ Abbott’s latest tutorial on [Tutorial Topic] to refine your digital techniques. Design smarter, not harder."
• •Product Description Snippet (for a new 3D model set): "Visualize with unparalleled accuracy. Our new 3D Model Humans Collection for Procreate offers dynamic posing and realistic anatomy, giving you the ultimate reference for perfect placement and flow. Save time, eliminate guesswork, and present your clients with designs that truly come to life. Created by artists, for artists."
• •Website Banner: The Tools of Digital Tattoo Design. For Professionals Who Demand More. Tattoo Smart provides the industry's leading Procreate brushes, flash stamps, and 3D references, empowering you to design with unmatched efficiency and artistic freedom. Join thousands of artists leveling up their digital game.