Tono de Marca

empowering, trendy, and approachable

Valores de Marca

• •Self-Expression
• •Flexibility & Freedom
• •Quality & Realism
• •Safety & Simplicity
• •Creativity

Mejores Prácticas

• •Lead with "Expression, Not Permanence": Always frame the product as a tool for flexible self-expression. Use words like "experiment," "play," "switch up your style," and "try on" to emphasize the temporary nature as a key benefit, not a drawback.
• •Balance "Trendy" with "Trustworthy": While the tone should be modern and cool, always reinforce the trust-building elements: "plant-based," "skin-safe," "waterproof," and "lasts 1-2 weeks." This reassures customers who may be skeptical about the quality and safety of a non-permanent product.
• •Keep it Simple and Action-Oriented: Use clear, concise language. Start sentences with strong verbs. The copy should be as easy to understand as the product is to apply. Examples: "Shop the look," "Apply in seconds," "Find your design."
• •Ask Engaging Questions: In social media captions, encourage interaction by asking direct questions. This aligns with the approachable, community-centric vibe of the brand. Examples: "What design would you get?", "Where would you put your first SkinTatt?", "Ever tried a semi-permanent tattoo?"
• •Use Consistent Core Messaging: Ensure that the key value propositions—"Looks Real," "Lasts 1-2 Weeks," and "Easy to Apply"—are present across all platforms, from the website bio to ad copy and product descriptions. This repetition builds brand recognition and reinforces the product's primary benefits in the customer's mind.

Percepción Social

As a new brand, Tattoo Skin's social perception is still forming, primarily defined by its own content. It is perceived as an emerging and niche player, visually driven, modern, aesthetically aware, and product-focused.

Ejemplos de Copy

• •Ink Without the Commitment. Your style evolves. Your tattoos should too. Get the look of a real tattoo that lasts 1-2 weeks. Plant-based, skin-safe, and 100% you. All the Fun, None of the Needles. Apply in seconds. Watch your design develop over 24 hours. Ready to switch it up? It fades naturally with your skin. Find Your Design. From tiny symbols to bold statements, we have a design for every story. Swipe to explore our collections and tap to shop your new look. #TattooSkin #ExpressYourself
• •That 48-hour glow up is REAL ✨ Watch our semi-permanent tattoo go from nearly invisible to a bold statement. Lasts up to 2 weeks! Would you try this? 👇 #temporarytattoo #tattootransformation #skintatt #faketattoo
• •Looks Real. Lasts Weeks. Fades Naturally. Welcome to the future of body art. Experiment with our skin-safe, semi-permanent tattoos and express yourself without a lifetime commitment. Shop All Designs
• •Subject: Welcome to the Club! Here’s 10% OFF Your First Tattoo. Hey [Name], ready to experiment with your style? At Tattoo Skin, we believe in expression without limits. Our semi-permanent tattoos give you the realistic look you want for as long as you want it (well, for 1-2 weeks anyway!). They’re plant-based, waterproof, and super easy to apply. Use code: CLUB-10-OFF at checkout to start your journey. Find a design that tells your story.
• •Thinking about a floral ankle tattoo? Try it on first! Our semi-permanent tattoos let you test drive your tattoo ideas before you commit. This delicate floral piece lasts for 1-2 weeks, is waterproof, and looks incredibly real. Perfect for wedding season, vacation, or just because. Tap to see more #tattooinspiration and find your perfect #temporarytattoo. #FloralTattoo #TattooIdeas #SkinTatt