Brand Tone

Artistic, Specialized, and Confident

Brand Values

• •Artistic Integrity
• •Craftsmanship
• •Passion
• •Versatility within Specialization

Best Practices

• •Maintain Visual Consistency: Ensure all photography and video (on Instagram, TikTok, and the website) are high-quality, showcasing the detail and artistry of the tattoos. The aesthetic should always feel curated and professional.
• •Use Specialized Language Confidently: Continue using terms like "Irezumi," "large-scale," and "illustrative traditional." This reinforces expertise and attracts a knowledgeable clientele that values the specific craft.
• •Emphasize the 'Why' Behind the Art: Share brief stories or motivations behind certain pieces (with client permission). Posts on Reddit or captions on Instagram could touch on the folklore behind a Japanese design or the artistic choice for a traditional piece, deepening the brand's connection to its art form.
• •Control the Narrative Through Scarcity: Frame booking availability as an opportunity. Phrases like "Books are currently open for a limited number of projects" create urgency and reinforce the perception of an in-demand, specialist artist.
• •Bridge the Gap Between Artist and Brand: Continue to use "I" in communications. The personal bio on the website is effective because it connects the client directly to the artist. This personal, confident voice should be consistent across all platforms, from email replies to social media comments.

Social Perception

Respected Artist, High-Quality Work, In-Demand

Copy Examples

• •Committing to the process. Large-scale Irezumi is a journey. Honored to bring this vision to life. Books are currently open for select large-scale projects in Austin. Submit your concept via the consultation form on my website. #irezumi #japanesetattoo #austintattooartist #iandclxvi
• •Art That Endures. Specializing in bold, illustrative traditional and large-scale Japanese tattoos. For those who wear their stories. Book your consultation.
• •From paper to skin. Another look at the process. Thanks for the trust. #tattooprocess #traditionaltattoo #atxtattoo #tattooart #iandclxvi
• •Wear the Art. Original designs, straight from the sketchbook. Limited run of new shirts and prints available now. Shop the link in bio before they’re gone.
• •Thank you for your inquiry. Your vision is important, and I review every submission personally to ensure we are a great fit. Please allow 5-7 business days for a response as I give each request the attention it deserves. For a look at my most recent work, visit my Instagram: @iandclxvi.