Brand Tone

Professional, Empowering, and Artistic

Brand Values

• •Quality & Precision
• •Innovation
• •Creativity & Artistry
• •Education & Support
• •Efficiency

Best Practices

• •Speak to the Artist, Not the Hobbyist: Use industry-specific language (e.g., "mag shader," "fine line," "spit shade," "flash") to show you understand their world. Your customer is a professional or a serious apprentice.
• •Focus on the Benefit, Not Just the Feature: Instead of saying "This pack has 50 brushes," say "Create any style, from neo-traditional to realism, with 50 meticulously crafted brushes." Connect the feature to a direct creative or efficiency outcome.
• •Emphasize Quality and Authenticity: Use words like "precision," "professional-grade," "meticulously crafted," and "authentic feel." This reinforces the core value of providing high-quality tools that replicate traditional tattooing.
• •Maintain a Clean and Professional Aesthetic: Ensure all written content is free of errors and presented in a clean, easy-to-read format. This should mirror the professional visual identity of the website and social media feeds.
• •Inspire and Educate: Frame your copy to be inspiring ("Elevate your art") and educational ("Learn to master..."). This builds the brand's authority and provides value beyond the transaction, fostering long-term customer loyalty.

Social Perception

Highly positive among its target niche of tattoo artists and apprentices. Perceived as a provider of high-caliber, professional-grade, and essential digital tools that enhance workflow efficiency and artistic output. Fosters community through customer art features.

Copy Examples

• •Master your lines. Perfect your shade. Introducing the ‘InkMaster Pro’ Set. 25 precision brushes engineered to bring the authentic feel of the needle to your iPad. From the sharpest single-needle liners to the smoothest mag shaders, every brush is crafted for flawless digital-to-skin translation. Stop fighting your tools and start creating. Link in bio to elevate your digital ink.
• •Your art deserves the best tools. For 48 hours, get 25% off all Sketch Library Procreate sets. Design smarter, faster, and more accurately with our industry-leading brushes and 3D models. Join thousands of professional artists who trust our tools for their client work. Shop the sale now.
• •Visualize the final tattoo with perfect accuracy. Our 3D body part models for Procreate let you map your designs onto lifelike anatomy, giving your clients a true preview. Eliminate guesswork and present your work with confidence. Explore 3D Models.
• •How to Master Whip Shading in Procreate (Using Our Brushes) - In this tutorial, we dive deep into creating realistic whip and dot shading for your tattoo designs in Procreate. We're using brushes from our 'Shader & Stipple' pack to show you how to control pressure, build up texture, and create a smooth gradient that looks just like the real thing. Download the full brush set here: [Link]
• •A new way to design sleeves, back pieces & more… - Introducing our new full-body 3D models for Procreate. Perfect your flow and placement on a complete human canvas before you ever touch skin...