Brand Tone

professional, caring, and informative, with an undercurrent of passion for tattoo art and culture.

Brand Values

• •Quality & Efficacy
• •Health & Safety
• •Ethical Practices
• •Innovation
• •Community & Passion
• •Sustainability

Best Practices

• •Educate, Don't Just Sell: Maintain an informative tone by explaining the science and benefits behind the products (e.g., the role of Panthenol, importance of UV protection). Share tattoo care tips and knowledge.
• •Emphasize Quality and Safety: Consistently use terms like "medical-grade," "dermatologically tested," "pharmacist-developed," "high-quality ingredients" to reinforce professionalism and trustworthiness.
• •Showcase the "Why": Connect with the passion for tattoos. Share user stories (with permission), feature tattoo artists, and express a genuine understanding of the art form and the importance of preserving it. Reinforce ethical values like "vegan" and "cruelty-free."
• •Be Clear and Direct: Use clear, concise language that is easy to understand, especially when providing instructions for product use or explaining benefits. Avoid overly technical jargon where possible, or explain it simply.
• •Maintain Visual Consistency: Ensure that the visual elements (photography, color schemes) across all platforms align with the professional, caring, and high-quality image of the brand. High-quality imagery of well-cared-for tattoos can speak volumes.

Social Perception

TattooMed is generally perceived very positively by customers and the tattoo community as a trusted, reliable, high-quality, gentle, ethical, and recommended brand.

Copy Examples

• •Headline: Heal Smarter, Not Harder. Body: Your new ink is a masterpiece. Give it the medical-grade care it deserves with TattooMed. Our pharmacist-developed, vegan formulas ensure vibrant, healthy healing from day one. Protect your art.
• •Headline: Beyond Healing. Daily Brilliance. Body: Keep your healed tattoos looking gallery-fresh. TattooMed Daily Tattoo Care, with UVA/UVB protection, moisturizes and preserves color intensity. Because your story deserves to shine, every day.
• •Headline: Sun's Out, Ink's Safe. Body: Don't let the sun fade your art. TattooMed Sun Protection is specifically designed for tattooed skin, shielding your colors from harmful rays while keeping your skin hydrated. Enjoy the sun, protect your investment.
• •Headline: The Artist's Choice. The Body's Friend. Body: Developed with pharmacists and loved by tattoo artists. TattooMed offers 100% vegan, cruelty-free aftercare that’s as serious about your skin as you are about your ink. Experience the professional difference.
• •Headline: Gentle Care for Bold Statements. Body: New tattoo? Sensitive skin? No worries. TattooMed’s dermatologically tested, paraben-free formulas are designed for optimal healing, reducing itch and protecting your new masterpiece without irritation.