Brand Tone

Expert & Passionate

Brand Values

• •Quality and Efficacy
• •Health and Safety
• •Art & Community Celebration

Best Practices

• •Lead with Expertise: Always ground your copy in the science of skin health and tattoo healing. Use terms that convey knowledge (e.g., "formulated," "dermatologist-tested," "nourish") to build trust.
• •Speak the Language of the Community: Use authentic tattoo-related terminology ("ink," "piece," "session," "healed") and show genuine appreciation for the artistry and culture. This demonstrates that you are an insider, not just a seller.
• •Highlight Core Values: Consistently weave in keywords related to your values, such as "natural," "vegan," "cruelty-free," "healthy," and "vibrant," across all platforms to reinforce brand identity.
• •Balance Education and Promotion: Create a content mix that both educates the customer on proper aftercare techniques and promotes your products as the solution. For every promotional post, aim to have an educational one.
• •Amplify Customer and Artist Voices: Utilize user-generated content, testimonials, and artist spotlights in your marketing. This not only provides social proof but also reinforces your community-centric values and lets satisfied customers articulate the brand's benefits in their own words.

Social Perception

Trusted & Effective

Copy Examples

• •Your art is permanent. Give it the healing it deserves. Our Ink Butter, made with 100% natural ingredients like Mango Butter and Coconut Oil, ensures a fast, gentle healing process for a vibrant, lasting result. Heal smarter, not harder.
• •A masterpiece needs a perfect canvas. Your skin is that canvas. Our dermatologist-tested formulas are designed to nourish and protect your skin, ensuring your tattoo stays as healthy and brilliant as the day you got it. Because great ink starts with great skin care.
• •Check out this incredible healed piece by @[ArtistHandle] using our full aftercare kit! We love seeing the art you create and preserve. Tag us in your #TattooFixCare results to be featured and join a community that values quality ink.
• •Don't let your story fade. Our tattoo balm brings old ink back to life and keeps new tattoos brilliant. See the difference in just one week and keep your art as vivid as your memories.
• •Ready for your next session? Don't forget the most crucial step: the aftercare. For a limited time, get 20% off our Natural Aftercare Kit and ensure your new ink heals perfectly. Your tattoo artist will thank you.