Brand Tone

empowering, professional, and caring

Brand Values

• •Quality and Expertise
• •Authenticity and Trust
• •Community and Support
• •Transformation and Empowerment

Best Practices

• •Always frame your copy around making the client feel strong, confident, and beautiful. Use active, positive language that focuses on benefits beyond the physical, such as "elevate," "empower," and "unleash."
• •While using industry terms to show expertise, always bring it back to the client's experience. Explain why a technique or product is beneficial in a simple, caring way. For example, "We use raw hair because it ensures longevity and a flawless blend, giving you a look you can trust for years."
• •Consistently use keywords like "hair therapy," "experience," and "journey" to reinforce the brand's unique value proposition. This reminds your audience that they are getting more than just a service.
• •Regularly feature client stories (with permission), testimonials, and shout-outs. Address your audience as a community ("my best friends," "queens") to maintain that supportive and caring tone.
• •Ensure the tone of your copy matches your visual branding. The clean, professional, and uplifting aesthetic of your photos and videos should be mirrored by clear, positive, and professional language in your captions and on your website.

Social Perception

Trusted Expert, More Than a Stylist, High-Quality Provider

Copy Examples

• •It's more than a hairstyle; it's a feeling. ✨ We believe that the right touch can do more than transform your hair—it can elevate your confidence. This is your sign to invest in yourself. #HairTherapy #HealthyHairJourney #Transformation
• •Seamless, secure, and styled with you in mind. Our glueless closure sew-ins provide a flawless, natural look without compromising the health of your hair. Ready for your expert experience? Tap the link in our bio to book your appointment. #OrlandoStylist #GluelessSewin #ExpertCare
• •Hearing how you feel after leaving my chair is what fuels this passion. ❤️ 'Hair therapy is real!' - and I'm so blessed to share these moments with you. Thank you for trusting me with your crowns. #TatisTouchExperience #ClientLove #WomensEmpowerment
• •Your hair's health is the foundation of every great style. Our natural hair growth oil is crafted with pure ingredients to nourish from the scalp out. Consistency is your key to unlocking stronger, healthier hair. Are you ready to start your journey? #NaturalHairCare #HairGrowthTips #BlackOwnedBusiness
• •We talk a lot about 'hair therapy' here. What does that mean to you? For me, it's about the laughter, the trust, and the prayers we share. Drop a ❤️ if your salon chair is also your safe space! #CommunityLove #MoreThanHair #OrlandoHairstylist