Tono de Marca

Inspirational and Empowering. It is also encouraging, reflective, youthful, authentic, and gentle, communicating like a supportive mentor or a close friend.

Valores de Marca

• •Empowerment
• •Self-Discovery
• •Intentional Living
• •Authenticity
• •Community

Mejores Prácticas

• •Lead with 'Why': Always start from a place of purpose. Frame your copy around the 'why' (e.g., 'to live a more intentional life') before introducing the 'what' (the planner). Your mission is the hero, and the product is the guide.
• •Use Empowering Language: Employ verbs and phrases that inspire action and self-belief. Use words like 'design,' 'create,' 'discover,' 'empower,' 'unleash,' and 'journey.' Avoid passive language.
• •Ask Reflective Questions: Engage your audience by prompting introspection. Questions like 'What does your ideal day look like?' or 'What's one thing you're proud of today?' foster community and reinforce the brand's value of self-discovery.
• •Maintain a Personal and Authentic Voice: Write as if you are speaking directly to a friend. Share snippets of your own journey (as the founder does) to maintain relatability. Use 'you' and 'we' to create a sense of shared purpose and community.
• •Ensure Visual and Textual Harmony: The clean, gentle, and motivational tone of the copy must always be matched by the brand's visual identity. The minimalist and feminine aesthetic of your images and website should feel like a natural extension of the words you use.

Percepción Social

Overwhelmingly positive; viewed as a genuine, high-quality partner in personal development that is aspirational yet attainable, aesthetic, functional, and trustworthy.

Ejemplos de Copy

• •Your future is a blank page. What story will you write this week? ✨ Every goal, big or small, starts with a single intention. Let's make it a powerful one. #BeyoungBeYou #PlannerCommunity #DesignYourLife
• •Your Guide to a More Purposeful You. Stop letting the days run you. The Beyoung Planner isn't just about scheduling tasks; it's about designing a life you love. From defining your vision to celebrating your wins, discover the tool that helps you connect with your true self. Ready to begin your journey?
• •Don't just chase your dreams. Design them. The tools and inspiration for a life lived with purpose and passion.
• •A Sunday reminder for the week ahead... Hi [Name], as a new week approaches, remember that you are in control of your narrative. Take a quiet moment today to think about one small step you can take towards a goal that truly matters to you. You have everything you need within you to begin. We're just here to help you organize the magic.
• •More than just a notebook. This is a space for your midnight thoughts, your boldest ideas, and your quietest reflections. A space to be unapologetically you. With smooth, high-quality paper and a minimalist design, it’s the perfect companion for the thoughts that will shape your future.