Brand Tone

Aspirational yet Accessible, Feminine & Chic, Direct & Informative, Friendly & Engaging (on social media)

Brand Values

• •Style & Trend-Consciousness
• •Femininity
• •Quality (Implied)
• •Customer Engagement

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key characteristics of the Tate & Taylor voice (e.g., "Feminine, Chic, Aspirational yet Accessible, Friendly"). Include "do's and don'ts" for word choices and phrasing.
• •Focus on "Her": Always write with the target customer in mind. What are her aspirations? How does she want to feel when wearing Tate & Taylor clothing? Let this understanding guide the language.
• •Balance Aspiration with Relatability: While showcasing stylish and desirable fashion, ensure the language doesn't feel alienating. Use clear, concise descriptions and pair aspirational imagery with friendly, engaging social media captions.
• •Visual-Verbal Harmony: Ensure the copy directly complements the visuals. If the image is elegant, the copy should echo that. If it's a playful look, a touch more informality in the caption is appropriate.
• •Consistent Keyword Usage (where appropriate): Subtly incorporate terms that reflect the brand's style (e.g., "chic," "elegant," "modern," "feminine") in product descriptions and social media posts to reinforce brand identity and improve SEO. However, avoid keyword stuffing.

Social Perception

Positive (among followers), Niche Awareness, Visually Driven

Copy Examples

• •Instagram Post for a New Floral Dress: "Bloom beautifully in our new Seraphina Floral Maxi Dress! 🌸 Light, airy, and effortlessly chic – perfect for sun-drenched days and balmy evenings. Tap to shop your new favorite. #TateAndTaylor #NewCollection #FloralDress #SummerStyle #ChicFashion"
• •Website Product Description for a Blazer: "Elevate your everyday. The Harper Boyfriend Blazer offers a sophisticated yet relaxed silhouette, crafted from a premium blend for all-day comfort. Featuring a classic lapel and single-button closure, it's the versatile piece your wardrobe needs. Pair it with jeans for a smart-casual look or over a dress for an elegant touch."
• •Email Subject Line for a Sale: "✨ Your Style Upgrade Awaits: Up to 30% Off Select Tate & Taylor Favorites! ✨"
• •Instagram Story Poll: "Weekend vibes loading! Which look are you loving more for a Saturday brunch? 🤔 [Image A: Casual Chic Outfit] vs [Image B: Dressy Casual Outfit] Vote below! 👇 #TateAndTaylorStyle #WeekendFashion #OOTDInspo"
• •Website Banner for New Arrivals: "Just In: Discover the latest arrivals from Tate & Taylor. Fresh designs, timeless appeal. Shop now for your perfect look."