Brand Tone

Friendly, Enthusiastic, Trendy, Empowering, Informative and Stylish

Brand Values

• •Fashion Expertise and Trend Awareness
• •Individuality and Self-Expression
• •Quality
• •Customer Experience
• •Passion for Fashion
• •Sustainability and Ethical Production
• •Heritage and Experience
• •Discovery

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, enthusiastic, empowering, trendy) with examples of "do's and don'ts" for communication across all channels.
• •Know Your Audience: Consistently speak the language of your target demographic (fashion-conscious women). Understand their aspirations, what excites them about fashion, and the platforms they use.
• •Use Consistent Language and Keywords: Incorporate recurring phrases and keywords that reinforce brand identity, such as "Dein Style. Dein Statement," "latest trends," "passion for fashion," and words that evoke confidence and individuality.
• •Be Authentic in Engagement: When interacting on social media or with customer inquiries, maintain the established friendly and enthusiastic tone. Personalized and genuine responses build stronger connections than generic ones.
• •Visual Consistency: Ensure that the tone of the copy is reflected in the visual elements used (e.g., imagery, videos, graphic design). For TATEM, this means modern, stylish, and vibrant visuals that complement the enthusiastic and trendy textual content.

Social Perception

As a Trend-Conscious Retailer, Friendly and Engaging (Social Media), Focused on Feminine Style, Local Community Presence

Copy Examples

• •Hello Sunshine! ☀️ Step into your new favorite look! Our latest collection just dropped, bursting with fresh styles to make your statement. Swipe to see the magic & tap to shop your next obsession! ✨ #TATEMfashion #DeinStyleDeinStatement #NewCollection #MustHave
• •Love fashion? So do we! ❤️ At TATEM, we're passionate about bringing you the latest trends and timeless pieces that let your unique style shine. Discover outfits that tell your story. Visit us in Papenburg, Leer, or explore online at tatem.de! Your style adventure starts here. #TATEM #FashionLove #StyleStatement #ShopLocal
• •Your Style. Your Statement. Unforgettable Fashion. Dive into TATEM's world of curated trends and express the confident you. Discover your new favorites today!
• •🔥 Hot New Styles + Your Exclusive Style Tip from TATEM! *(Body Snippet):* Hey Fashionista! Get ready to turn heads. Our new arrivals are here, and they're designed to celebrate YOU. Plus, find our top tip this week for making [specific trend] work for your individual look...
• •Feeling good is always in style. ✨ Let our team help you find the perfect outfit that feels like it was made just for you. Personal style advice? We love it! Come say hi! #TATEMstyle #PersonalStyling #FeelGoodFashion