Brand Tone

Artisanal & Passionate, Quality-Conscious & Refined, Authentic & Transparent, Informative & Trustworthy, Elegant & Understated

Brand Values

• •Craftsmanship
• •Quality
• •Durability
• •Sustainability
• •Timelessness
• •Swiss Origin
• •Authenticity

Best Practices

• •Emphasize Craftsmanship & Heritage: Consistently weave in terms like "handmade," "artisan," "Swiss Made," "traditional techniques," and the story of craftsmanship in product descriptions, social media, and website copy.
• •Highlight Material Quality & Sustainability: Regularly mention the specifics of the leather (e.g., "vegetable-tanned," "full-grain"), its benefits (durability, patina development), and the sustainable aspects of choosing long-lasting, well-made items.
• •Use Refined and Evocative Language: Opt for descriptive and slightly sophisticated language that reflects the quality of the products. Words like "meticulous," "enduring," "timeless," "patina," "atelier," and "heritage" can convey this. Avoid overly casual slang or hype-driven language.
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy aligns with the elegant and detailed imagery used. If the photos showcase the texture and quality of the leather, the text should reinforce these attributes.
• •Tell Stories, Don't Just Sell Products: Share the narrative behind the brand, the inspiration for designs, or the journey of a piece being made. This builds an emotional connection and reinforces the values of authenticity and passion. Focus on the "why" behind the "what."

Social Perception

Customers and followers likely perceive Tatavola.ch as a provider of high-end, durable, and beautifully crafted leather goods. The brand is probably seen as trustworthy, with a genuine commitment to quality and traditional methods. There's an appreciation for the "Swiss Made" aspect and the use of quality, potentially more sustainable materials like vegetable-tanned leather. The brand likely appeals to consumers who value longevity, classic style, and are willing to invest in quality over quantity. They may be seen as a niche, artisan brand rather than a mass-market producer.

Copy Examples

• •Heirlooms in the Making: Discover Leather Goods Crafted to Journey Through Life with You. At Tatavola.ch, we don't just make bags; we craft companions. Each piece is meticulously handmade in Switzerland from the finest vegetable-tanned leather, designed not just to hold your essentials, but to tell your story for years to come.
• •Social Media Post (with an image of hands working on leather): The soul of Tatavola: Hands that shape, stitch, and perfect. We believe in the enduring beauty of true craftsmanship. Our vegetable-tanned leather goods are a testament to Swiss precision and a passion for quality that you can feel. #Tatavola #SwissMadeLeather #ArtisanCrafted #VegetableTanned
• •Product Description Snippet (for a handbag): More than just a handbag, it's a statement of enduring style. Handcrafted in our Swiss atelier, this piece features rich, vegetable-tanned leather that will develop a unique patina over time, becoming distinctly yours. Built for life's adventures, designed to inspire.
• •"About Us" Excerpt: Born from a reverence for traditional leatherwork and a commitment to lasting quality, Tatavola.ch embodies the art of Swiss craftsmanship. We choose sustainable materials like vegetable-tanned leather, not just for their beauty, but for their strength, ensuring every piece is as durable as it is elegant.
• •Promotional Email Subject: Invest in Timeless Quality: Explore the Tatavola.ch Collection. Body Snippet: Tired of trends that fade? At Tatavola.ch, we create leather masterpieces designed to last a lifetime. Experience the unparalleled quality of Swiss handmade craftsmanship and the rich character of vegetable-tanned leather. Find your forever piece today.