Brand Tone

motivational, aspirational, and passionate

Brand Values

• •Strength and Perseverance
• •Community
• •Passion
• •Quality and Performance
• •Authenticity

Best Practices

• •Maintain a Motivational Tone: All copy should inspire and empower the audience. Use strong, active verbs and language that evokes a sense of strength and determination.
• •Incorporate Japanese and Anime Terminology Naturally: Use words like "Tatakai" and other relevant terms to reinforce the brand's identity, but ensure they are used in a way that is accessible and understandable to the target audience.
• •Emphasize Community: Consistently use terms like "crew," "team," and "community" to foster a sense of belonging. Encourage user-generated content to strengthen this bond.
• •Balance Lifestyle and Performance: Showcase the dual nature of the products, highlighting their suitability for both intense workouts and casual, everyday wear.
• •Be Authentic and Passionate: Let the genuine love for anime and fitness shine through in all communications. This authenticity is a key differentiator for the brand and will resonate with its audience.

Social Perception

The public perceives TATAKAI as a high-quality, stylish, and original brand that successfully merges anime culture with sportswear. Customers appreciate the unique designs and the brand's ability to create apparel that is both functional for sports and fashionable for everyday life. The brand is seen as a reference point for a new culture of sportswear. However, some customer reviews have mentioned that shipping times can be long.

Copy Examples

• •Unleash your inner warrior. Our latest Anime Series tee is more than just a design; it's a symbol of your determination. Wear your passion. #Tatakai
• •The battle for greatness is fought every day. In the gym, on the streets, within yourself. Fuel your fight with our performance gear. TRAIN HARDER. #TatakaiCrew
• •Forged in strength. Honed by a champion. The TATAKAI x ADAMANTIUM collection is here. Limited edition gear for those who master their discipline. Are you ready to own a piece of excellence? #Tatakai
• •This is more than a brand. It's a movement. Show us how you fight your battles. Tag @TatakaiFR and #MyTatakai for a chance to be featured. JOIN THE CREW.
• •Inspired by the legends of anime, built for the modern athlete. TATAKAI is the fusion of culture and performance. This is your uniform for the everyday fight. #Tatakai