Tono de Marca

Inclusive and Welcoming, Passionate and Enthusiastic, Caring and Empathetic, Positive and Playful, Informative and Trustworthy

Valores de Marca

• •Inclusivity
• •Quality and Taste
• •Health and Conscious Eating
• •Family and Togetherness
• •Craftsmanship and Love
• •Social Purpose

Mejores Prácticas

• •Emphasize Inclusivity: Always use welcoming and inclusive language. Avoid jargon that might alienate those new to "free-from" lifestyles. Highlight that your products are for *everyone* to enjoy.
• •Focus on Flavor and Enjoyment: While highlighting what's "free from" is important, equally emphasize the deliciousness, texture, and overall positive sensory experience of the products. Use appetizing and evocative language.
• •Be Authentic and Passionate: Let the genuine care for customers and passion for quality food shine through. Share the story and mission behind the brand.
• •Maintain Trust and Transparency: Clearly communicate ingredients and certifications. Be upfront about what makes your products special and safe.
• •Adapt to the Platform, but Keep Core Values Consistent: While the tone on TikTok might be more playful than a product description on the website, the underlying values of inclusivity, quality, and care should always be evident.

Percepción Social

A Solution Provider, Trustworthy, High Quality, Innovative, Community-Focused

Ejemplos de Copy

• •Headline: No More Missing Out! Body: At Tasty Free, everyone gets a seat at the table. Dive into our delicious, 100% gluten-free breads, cakes, and treats. Because good food is for everyone. #TastyFreeForAll
• •Headline: Taste the Freedom! Body: Living with dietary restrictions doesn't mean restricting flavor. Our artisan bakers craft mouthwatering, free-from delights with love and the finest ingredients. Experience the joy of truly tasty, worry-free eating.
• •Headline: Finally! Baked Goods Your Whole Family Will Crave. Body: From our certified gluten-free sourdough to decadent lactose-free cakes, Tasty Free is here to reunite your family around the joy of eating together. No compromises, just pure, delicious inclusion.
• •Headline: Conscious Eating, Uncompromised Flavor. Body: We believe in food that’s both good for you and incredibly delicious. Discover Tasty Free’s range of gluten-free, sugar-free, and lactose-free options, made with noble ingredients and a passion for taste.
• •Headline: Join the #TastyFree Movement! Body: Say goodbye to food limitations and hello to a world of flavor! Our mission is to make delicious, inclusive food accessible to all. What will you try first? Share your Tasty Free moments!